If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015 Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell
Terry MoffattAugust 25, 2015 It’s easy to understand the buzz around native advertising today. Combine the compelling performance data about native advertising with the list of major media companies feeding native ads and you have to be thinking, “We gotta do some of that.” Native advertising, however, is a slightly different Ad Men animal, especially … Continue reading The B2B Native Advertising Challenge: Can You Tell, Not Sell?
Harry WhitehouseAugust 25, 2015 When most people receive a package, they might wonder what’s in the box. But it turns out there’s another question that is important to consumers: what is the delivery person wearing? Delivery people (or couriers) from traditional shipping carriers (FedEx, UPS and USPS) wear uniforms, but this is not always the … Continue reading Consumers Tell All: Should The Person Delivering Your Packages Wear a Uniform? [Infographic]
Grant MunroAugust 4, 2015 1.44 Billion, 300 Million, 302 Million. Those are the estimated number of users on Facebook, Instagram and Twitter respectively. With userbase growth forecasted to remain in double digits for all three networks for the next few years, there is unprecedented potential for marketers to share their brand story on a large … Continue reading Why Marketers Must Tell a Compelling Visual Brand Story
Emily CarterJuly 15, 2015 According to recent data released by HubSpot, a majority of marketers recommend that websites be redesigned or updated every 13-36 months. When was the last time that you redesigned or updated your website? Sometimes it’s not so easy to decide if you should allocate the time and money necessary to overhaul … Continue reading 8 Ways To Tell If Your Website Needs To Be Updated
Renee ShupeJune 9, 2015 It used to be that blogs looked like blogs and websites looked like websites. One could easily tell the difference between the two. Then the WordPress CMS came along and revolutionized the online publishing world. Now, it’s getting increasingly more difficult to tell the difference between what software is being used … Continue reading The Easy Way To Tell If Your Website Was Built Using WordPress Software – Newbie WordPress Tutorial Series
Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers
Rosalind HenshellMay 21, 2015 What does your Feedback REALLY tell us? Online Reviews are now used by consumers for almost all products and services to help them make purchase decisions, choose holidays or restaurants and to help make informed choices about local service providers such as Dentists, Estate Agents, Car Dealerships or Solicitors. Genuine reviews … Continue reading What Does Your Feedback REALLY Tell Us?
Kate MillerMay 12, 2015 Storytelling is one of the things that we enjoyed the most when we were children. Our favorite stories took us to different places, let us experience new things and taught us about the people and world outside of our own homes and towns. A lot of people today, even adults, are … Continue reading How to Use Facebook to Tell Your Story
Denise O’BerryMay 2, 2015 Broken business processes can cost your business a lot of money in terms of time and actual cash that comes in. And it can send customers running to a competitor. That’s certainly not the way to have a sustainable business so it’s important to know what to look for to determine … Continue reading How To Tell If A Business Process Is Broken
