Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers
Rosalind HenshellMay 21, 2015 What does your Feedback REALLY tell us? Online Reviews are now used by consumers for almost all products and services to help them make purchase decisions, choose holidays or restaurants and to help make informed choices about local service providers such as Dentists, Estate Agents, Car Dealerships or Solicitors. Genuine reviews … Continue reading What Does Your Feedback REALLY Tell Us?
Kate MillerMay 12, 2015 Storytelling is one of the things that we enjoyed the most when we were children. Our favorite stories took us to different places, let us experience new things and taught us about the people and world outside of our own homes and towns. A lot of people today, even adults, are … Continue reading How to Use Facebook to Tell Your Story
Denise O’BerryMay 2, 2015 Broken business processes can cost your business a lot of money in terms of time and actual cash that comes in. And it can send customers running to a competitor. That’s certainly not the way to have a sustainable business so it’s important to know what to look for to determine … Continue reading How To Tell If A Business Process Is Broken
Anna ColibriApril 30, 2015 Friends, I’m giving you the gift of don’t tell digital marketing secrets rounded up from influencers and professional marketers across the Internet. Enjoy these tips, tricks, and tools in good health. Some are long, some are short — all provide tried and true marketing wisdom from pros who have been there and … Continue reading Don’t Tell Digital Marketing Secrets Revealed!
Tea SilvestreApril 26, 2015 Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I’ll wait.) It’s also one … Continue reading How to Tell A Compelling Story With Your About Page
Calvin FordApril 10, 2015 Have you ever wondered what the experience is like for customers who are visiting your business? If you are the manager or the business owner, it’s hard to get an accurate idea of this because your staff will always be on their best behaviour when you are around. What is it … Continue reading What Mystery Shoppers Can Tell You About Your Business
Elizabeth KennickApril 10, 2015 Hiring and training a new employee is only the beginning of your work relationship: You have to manage her, too. But there isn’t a one-size-fits-all managing style, and not all employees are ready for responsibility at the same pace. So how do you know when your new hire is ready for … Continue reading How to Tell Your New Hire is Ready for Real Responsibility
Laura DonovanApril 7, 2015 Landing a new client is the best feeling, the excitement about building a new Campaign and creating a new Strategy is awesome. When you get hundreds of views/shares/comment/likes it makes you feel like you are the Queen of Social Media and you can do anything. When you see a competitor steal … Continue reading 10 Things Orphan Black Can Tell Us About Being A Social Media Manager
At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert. David Crane on April 2, 2015 Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on about how we marketers … Continue reading Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
