How New Technology Can Assist A New Business Owner

June 4, 2015

While coming up with a great idea for a new product or service might seem like the difficult part, actually making a business out of it is the step many entrepreneurs fail at. Thanks to the benefits of modern technology, though, there are now many ways software applications can make running your own business much easier.


An Optimised Website


The most common way customers learn about new business is through web searches. Search engine optimisation (SEO) refers to the practice of manipulating the visibility of a website by affecting how early it appears in the search results. The earlier on it appears, the better visibility for your business. Because of the established presence of the web, SEO has become big business, with the market estimated to be worth over £500m in the UK alone. There are many third-party firms that you can outsource this process to, but if you are on a limited budget, there are some relatively simple improvements that you can make by yourself.


A Mobile App


Shopping online has become a common practice now and it’s played a big part in the growth of the e-commerce industry. iOS’s App Store and Android’s Google Play offer hundreds of millions of potential customers, with more and more joining the mobile revolution every day. By creating a mobile app, you’ll be providing a much more convenient way for shoppers to keep up with what’s knew within your company. You’ll also be able to take advantage of advanced analytical data like Demographics, including age and gender, and Measuring Events which tracks user engagement levels through metrics like the average number of button presses per user. This kind of data is crucial to not only improving your app, but also better understanding your customer base so you can better tailor your future products and services towards them.


Management Software


Finally, there are many management software programs that allow you take better control of your business. Companies like Phorest can implement a stock control feature that easily monitors your current inventory levels. You could customise this to automatically re-order goods once you reach a certain critical level or create itemised lists for orders that need to be submitted every set period of time. This way, you can ensure you are never understocked on a popular item and you can always meet your customer’s demands. Previously these takes were performed by hand, with individuals performing a regular of all the available inventory. This modern software solution provides a much more accurate representation of your data and will better enable you to predict your future earnings.


Running your own business is never easy but, thankfully with these solutions, you’ll be able to better focus on the core areas of your business that you make you unique.


Did you know that BusinessVibes now has a mobile app? You can connect with over 55 million companies and instant message them directly on the go. Our search algorithm finds companies that want your business which saves you time and makes you money faster. Buying and selling goods on mobile has never been so easy!

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