Tag Archives: Technology

Marketers Become Interlocutors Between Technology And Audience

Marketers Become Interlocutors Between Technology And Audience by Alwi Suleiman , Op-Ed Contributor, (July 29, 2019) As we enter the Age of Assistance, marketers cannot ignore how consumers are changing their search behavior. We have reached a point where a person can get their needs fulfilled by speaking into the microphone of their smartphone and … Continue reading Marketers Become Interlocutors Between Technology And Audience →

Embracing CRM As Your Small Business Technology Hub

CRM Software

John Oechsle — July 19, 2019 Follow @hjoech — July 19, 2019 The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized … Continue reading Embracing CRM As Your Small Business Technology Hub →

Foolproof Your Finance Function With Technology

Technology Impact On Business

Suresh Sambandam — July 11, 2019 — July 11, 2019 There is no doubt that technology has significantly advanced in the last few decades, creating more efficient business operations around the world. In fact, the finance function is widely regarded to have been the first major area that technology sought to revolutionize. This advancement helped … Continue reading Foolproof Your Finance Function With Technology →

What Consumers Do Not Trust About Technology

Consumer Behavior

What Consumers Do Not Trust About Technology by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Many consumers do not trust technology, suggesting that search marketers may need to rethink the use of bots and services that send consumers through an automated loop where they eventually end up talking to a bot built on artificial intelligence. The … Continue reading What Consumers Do Not Trust About Technology →

The Secret to ABM: Balancing Technology with the Human Touch

Account Management

Wolfram van Wezel — June 13, 2019 — June 13, 2019 Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. An array of technology solutions now empower companies to use this methodology to increase reveue. These include customer relationship management, marketing automation, web analytics, … Continue reading The Secret to ABM: Balancing Technology with the Human Touch →

Voice Technology Slow To Catch On

Voice Search

Voice Technology Slow To Catch On by Laurie Sullivan @lauriesullivan, Yesterday Several recent studies including some that are expected to be released this week suggest consumers aren’t adopting voice technology as rapidly as previous reports suggest. Findings from a white paper released this week by SUMO Heavy suggest that 46% of the 1,046 U.S. respondents … Continue reading Voice Technology Slow To Catch On →

How Digital Technology Can Support Teamwork and Collaboration

Digital Transformation

Dariya Lopukhina — May 30, 2019 Follow @AnadeaInc — May 30, 2019 rawpixel / Pixabay Social networks and messaging apps have contributed to a workplace culture of collaboration. Business leaders and senior managers are sold on the need for technology that supports teamwork, with a survey finding that “77 percent of decision makers are using … Continue reading How Digital Technology Can Support Teamwork and Collaboration →

Page Load Times, Technology Are Major Ranking Factors In Google Search Results

SEO Ranking

Page Load Times, Technology Are Major Ranking Factors In Google Search Results by Laurie Sullivan @lauriesullivan, May 17, 2019 Research reveals that the faster a page can load in a mobile browser, the higher it tends to rank in search engine query results. Sites that appear on page one of Google display their primary content … Continue reading Page Load Times, Technology Are Major Ranking Factors In Google Search Results →

The Risks of Sticking with Legacy Technology

Business Effectiveness

Daniel Burrus — May 14, 2019 Follow @DanielBurrus — May 14, 2019 Legacy technology is like that old pair of jeans you wore as a teenager. “They are comfortable” was always your answer to any inquiry. Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold … Continue reading The Risks of Sticking with Legacy Technology →

Here’s how brand marketers can use immersive technology to build an effective retail experience

Retail Industry

Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience →