Tag Archives: Technology

Using technology to plan an effective people-based audience activation strategy

Technology Impact On Business

A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. Marc Rossen on April 9, 2019 As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain … Continue reading Using technology to plan an effective people-based audience activation strategy →

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

Marketing Technology

Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019  SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time →

What are the job responsibilities of marketing technology management?

Marketing Tools

Here’s an advance look at the results of the 2019 martech salary survey. Scott Brinker on March 11, 2019 at 4:43 pm Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just … Continue reading What are the job responsibilities of marketing technology management? →

A strong central stack of technology begins with the CMO

Content Optimization

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here’s how. Jim Yu on February 28, 2019   There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth spurts is far from coincidental as … Continue reading A strong central stack of technology begins with the CMO →

5 Key Technology Solutions That Distribution Businesses Should Adopt to be Successful in 2019

Business Development

Joe Scioscia — February 21, 2019 — February 21, 2019 Cloud computing is a game-changer for businesses of all sizes, enabling them to compete with larger enterprises by giving them access to the advanced technology they require to improve efficiencies, reduce costs, and grow in one simple deployment. The CIO’s of today are no longer … Continue reading 5 Key Technology Solutions That Distribution Businesses Should Adopt to be Successful in 2019 →

Put Your IT Systems to Work with a Business Technology Strategy

Business Development

Stephanie Hurd — February 12, 2019 — February 12, 2019 Computers, Printers, Phone Systems, Oh My! You know your business depends on technology for day-to-day operations, but do you know the impact it has on things like employee retention, customer experience, and overall growth potential? Do you know how much you stand to lose if … Continue reading Put Your IT Systems to Work with a Business Technology Strategy →

How Technology Improves Workplace Productivity

Productivity

Keith Coppersmith — February 7, 2019 — February 7, 2019 It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment. The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and … Continue reading How Technology Improves Workplace Productivity →

5 Tips for Prepping Your Enterprise Technology Solution Video

Business Software

Bruce McKenzie — February 3, 2019 — February 3, 2019 How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment. Here are five practical planning steps (my … Continue reading 5 Tips for Prepping Your Enterprise Technology Solution Video →

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