Tag Archives: Tech

How To Cater Your Tech Startup To Millennials

Robert CordrayMarch 2, 2015 According to University of North Carolina Kenan-Flagler Business School, by 2014, 36 percent of the U.S. workforce will be millennials and by 2020, it will grow to almost half (46 percent). That’s a massive number that greatly impacts the tech startup industry. Now would be a good time to rethink your … Continue reading How To Cater Your Tech Startup To Millennials →

5 Questions to Ask Before Creating Marketing Videos for a Tech Company

Video Marketing

Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company →

The Tech Trends To Follow In 2015

Email Marketing

Megan TotkaFebruary 5, 2015 No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. Remember when QR codes were the … Continue reading The Tech Trends To Follow In 2015 →

It’s a Great Time to Work in Ad Tech

Ad Campaigns, Trends

Irfon Watkins January 2, 2015 2014 has been a great year for ad tech. Brands are beginning to understand and invest in programmatic, and better data and increased transparency has continued to fuel digital ad spend. We’ve been fortunate to be a part of this exciting time of the ad tech industry – we’ve learned … Continue reading It’s a Great Time to Work in Ad Tech →

How to Set Up an Ecommerce Website Without Any Tech Skills

Online Marketing

Business.com December 27, 2014 Ecommerce sales all over the world are growing at a rapid rate. Last year, global ecommerce transactions amounted to more than $ 1 trillion. In 2014 alone, they are expected to exceed $ 1.5 trillion. If you own a small brick and mortar business, the ecommerce boom presents a huge … Continue reading How to Set Up an Ecommerce Website Without Any Tech Skills →

First-Hand Look: Top 7 Tech Mistakes Made By Small Businesses

Small Business

Kyle Jasinski December 2, 2014 In my experience, “If it isn’t broken, why fix it?” is the common train of thought that is shared between business owners in regards to their technology. I understand that decision-makers typically have countless other resources to manage and cannot be reasonably expected to stay up-to-date on the changing … Continue reading First-Hand Look: Top 7 Tech Mistakes Made By Small Businesses →