Tag Archives: Teams

Create a B2B GTM strategy that buyers, execs and revenue teams love

B2B Success

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?”  This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love →

How product analytics can unite marketing and product teams to boost customer lifetime value

Product Development

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value →

This former Apple executive says leaders should draw their power from their teams

Corporate Appointments

By Gary Hamel and Michele Zanini   April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams →

5 things martech leaders wish their teams knew

Leadership Lessons

Listening to leadership’s perspective may help martech practitioners overcome day-to-day challenges. Darrell Alfonso on April 20, 2022 There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this … Continue reading 5 things martech leaders wish their teams knew →

How building a culture of creative collaboration can supercharge your teams

Team Management

By Chris Deaver and Ian Clawson   March 28, 2022 Where do we go next in a Great Resignation world? The data’s telling us people aren’t just leaving for more money. They’re leaving toxic cultures.     As the dust builds on ping-pong tables, and the free food sits uneaten, leaders are left to wonder: “What levers … Continue reading How building a culture of creative collaboration can supercharge your teams →

Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts

Partnerships

Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts →

This technique can help diverse teams deal with conflict effectively

Conflict Management

By Alida Miranda-Wolff   February 21, 2022   What often goes unsaid in workplaces is how well employees perform (which in a perfect system determines how they advance) is dependent on their social environments. However, if the social environment is dysfunctional, out-of-sync, or toxic, that creates significant barriers and hurdles to improvement and promotion. Early … Continue reading This technique can help diverse teams deal with conflict effectively →

9 call analytics platforms for marketing teams to consider

Call Center Management

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Pamela Parker on February 24, 2022 The global pandemic has confirmed what many marketers already knew: the telephone is an integral part … Continue reading 9 call analytics platforms for marketing teams to consider →

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