By Tiffani Bova February 13, 2022 While the past couple of years have been challenging, they have enabled unexpected growth opportunities for businesses that were unfathomable during pre-pandemic times. Companies have needed to digitally transform with accelerated timelines—and the businesses that have been able to do this successfully have found work-arounds for tasks … Continue reading Your teams are not as ready for a digital-first world as you think
Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting by Tony Silber , February 21, 2022 The B2B sales-intent data company Bombora is teaming up with Bidtellect, the demand-side platform (DSP), to offer a cookieless marketing alternative, the companies announced last week. Marketers looking for scale and visibility, the companies said, … Continue reading Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting
Marketing and sales teams that aren’t in sync could mean wasted time and opportunities. Corey Patterson on February 18, 2022 “Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key … Continue reading How to align B2B sales and marketing teams
Gleb Tsipursky January 14, 2022 Are you worried that having hybrid and especially full-time remote employees – even with remote training and virtual mentoring – will undermine junior employee on-the-job learning, integration into company culture, and intra and inter-team collaboration? This issue came up time and time again in my interviews with 47 mid-level … Continue reading Remote Training and Virtual Mentoring for Hybrid and Remote Teams
Gleb Tsipursky January 14, 2022 Are you worried that having hybrid and especially full-time remote employees – even with remote training and virtual mentoring – will undermine junior employee on-the-job learning, integration into company culture, and intra and inter-team collaboration? This issue came up time and time again in my interviews with 47 mid-level … Continue reading Remote Training and Virtual Mentoring for Hybrid and Remote Teams
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring. Kim Davis on January 11, 2022 RevOps has yet to solve the long-established problem of aligning sales and marketing teams. By integrating the operations supporting sales, marketing and customer success into a single revenue engine, RevOps … Continue reading RevOps teams struggle with integration and alignment
Survey: Customer-Service Teams Want More Mental-Health Resources by Nina Lentini , Staff Writer @Nina_Lentini, November 24, 2021 When you have an issue with a company, using Twitter is the answer. Yet there are still those who default to the phone call, which drives them insane with long hold times.But as it turns out, discontent is often … Continue reading Survey: Customer-Service Teams Want More Mental-Health Resources
Gleb Tsipursky November 5, 2021 “I don’t see how we can replace the serendipitous innovation advantage of hallway conversations. At least a third of our best innovation ideas come from serendipitous conversations, which then morph into brainstorming sessions. We’ve had almost no such serendipitous conversations in the many months of lockdowns. If we don’t return … Continue reading Serendipitous Innovation Advantage for Hybrid and Remote Teams
This agile marketing technique can help your team deliver bite-sized chunks of value. Stacey Ackerman on November 1, 2021 at 10:19 am Agile marketing is all about getting valuable work to customers quickly. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have … Continue reading Infographic: Story splitting for marketing teams
Gleb Tsipursky November 1, 2021 Organizations will need to pivot their corporate culture if they wish to survive and thrive in the world of virtual collaboration after the pandemic. The most important changes will stem from the wide-scale and permanent shift to hybrid and fully-remote modes of working. If you enjoy video, here’s a videocast … Continue reading Effective Virtual Collaboration for a Thriving Culture in Hybrid and Remote Teams
