Jenny Stilwell — April 11, 2017 Follow @jennystilwell— April 11, 2017 Most people who run a business or part of a large company struggle when it comes to setting KPIs – Key Performance Indicators. Here are three steps for setting KPIs for your team: Ask what the person is responsible for and what you want … Continue reading How-To: Setting KPIs for Your Team and Your Company
Kari Jo Faulhaber — March 23, 2017 — March 23, 2017 Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video. There are many … Continue reading Before You Hire a Video Production Team, Answer These Important Questions
Cosette Jarrett — March 22, 2017 Follow @cosettejarrett— March 22, 2017 Hiring remote employees is catching on among businesses big and small thanks to the numerous benefits it has to offer both employers and employees (or freelancers). If you’re currently in the process of hiring remote employees or team members to complete your creative team, … Continue reading 5 Tips For Hiring Remote Employees For Your Creative Team
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management. Jeff Baum on March 20, 2017 As director of services at an agency, one of my main responsibilities is creating account teams for new clients … Continue reading A proven method for building a strong PPC account team
Chris DiMarco — March 10, 2017 — March 10, 2017 Very few crack teams of social care agents start out that way. No matter how effective your classical support agents are, it’s rare to have ones who are already well-adapted for social, which demands that they become both brand ambassadors and 140-character wordsmiths all at … Continue reading How to Organize Your Social Care Team
Brooke B. Sellas — March 2, 2017 Follow @madSMscientist— March 2, 2017 If you were to ask me what the hardest part about owning my business is, I’d tell you that managing a remote team is harder than anything else I do. Yes … it’s harder than increasing sales year-over-year, harder than managing finances and … Continue reading Managing A Remote Team? You Gotta Try These 5 Tools!
AJ Agrawal — February 18, 2017 Follow @ajalumnify— February 18, 2017 What is a business if not a group of people working towards common goals? With the right people included in that group, your success is essentially unlimited; with the wrong people, it is doomed. As a professional in charge of hiring, you know that … Continue reading How to Hire a Rockstar Team In 2017
Brad Egeland — February 7, 2017 — February 7, 2017 We hope and pray that things will always go smoothly on our creative projects. Big egos often prevail, especially on creative projects because of their nature. The project manager overseeing the team is often less of a resource manager and more of a “facilitator of … Continue reading Resolving Team Conflict
Brad Egeland — February 7, 2017 — February 7, 2017 Ok, you have the project, you have an idea of what the goal is, who the client is, and a basic awareness of what it is going to take to get to the finish line with the client. Now it’s time to settle in and … Continue reading The Creative PM: Assembling the Creative Team
Mark Miller — February 6, 2017 Follow @MMtwopointfive— February 6, 2017 Build an elite team of video marketing masters. It’s probably cliche to call 2017 “The Year of Video.” After all, it’s been an annual platitude among marketers since even before YouTube was a household name. That said, some big things are happening in the … Continue reading 5 Key Components of the 2017 Video Marketing Dream Team
