Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources. Pamela Parker on November 28, 2018 Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one … Continue reading Teach yourself about machine learning and artificial intelligence
Jeff Piersall — June 7, 2018 — June 7, 2018 “You can have, do, or be anything you want,” states Dr. Joe Vitale, metaphysician marketing specialist, and author of The Secret. If you know the force that causes all things to happen and how to harness the power for its proper use, you can have … Continue reading The Laws That Entrepreneurs Can Teach Us
James Glover — October 16, 2017 Follow @coherentpath — October 16, 2017 Pexels / Pixabay “What’s for dinner?” It’s the simple question that begins American author Michael Pollan’s famed book, “The Omnivore’s Dilemma,” and a seemingly simple one at that. However, things get a bit more complicated when he starts to explore the relationship between … Continue reading What Michael Pollan Can Teach Us About Email Marketing
Heather R. Morgan — August 11, 2017 Follow @HeatherReyhan — August 11, 2017 Most of us are familiar with wartime propaganda art–those WWII-era posters with brightly colored slogans like, “I want YOU for the US Army” and “Smack ’em down! Fly with the US Marines!” But if you’re writing sales emails on a regular basis, … Continue reading What Wartime Propaganda Posters Can Teach You About Sales Emails
Tabitha Jean Naylor — August 4, 2017 Follow @TabithaNaylor — August 4, 2017 geralt / Pixabay You may think your competitors are your worst enemy but in fact, that enemy can actually provide you with a wonderful learning opportunity. When your goal is to stay ahead of the pack, knowing which strategies work and which … Continue reading What Your Competition Can Teach You About Online Marketing
Tom Chapman — July 7, 2017 Follow @ThemusingsofTC — July 7, 2017 In this era of social media mania, making a positive impact with your posts is more desirable than ever. Most of us will have felt the buzz of receiving likes and affirmative comments on our own personal social media content, something many marketers … Continue reading Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. Jason Puckett on June 21, 2017 SMX Advanced has always featured the industry’s top talent discussing what they’re passionate … Continue reading Advanced testing: What 4,000 A/B tests can teach you
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017 Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Alan Rita — March 20, 2017 — March 20, 2017 When you dig deep enough, you will always uncover a unique story behind every successful brand. Entrepreneurs and small business owners often look to different elements in everyday life for inspiration when it comes to building and running a business, whether it’s the need to … Continue reading What Hollywood Can Teach Entrepreneurs About Running Successful Businesses
Candace Huntly — January 31, 2017 Follow @SongBird_TO— January 31, 2017 Your competitors are likely at different stages in their development than you are. Maybe you launched a year ago and they are a legacy brand that you are chasing that has been in business for 60 years. Or perhaps you had a competitor enter … Continue reading 6 Things Your Competitors Can Teach You About Your Business
