Tag Archives: Target

How To Use Intent Data to Target Real Buyers

Ellie PreyerSeptember 30, 2015 What’s true today is not necessarily going to be true tomorrow or six months from now when it comes to your buyers. It’s a fact; your prospects and their priorities change over time. So how do you anticipate your customers’ demands and be the first to address them? Mike Burton, co-founder … Continue reading How To Use Intent Data to Target Real Buyers →

Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match

Google Tools

Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match →

3 Simple Ways to Target on Twitter

Twitter

Jennifer MadisonSeptember 24, 2015 Twitter continues to enable real-time, highly personalized information to the tune of 500 million tweets a day. But how can you use this information to target specific audience segments? Here are a few tips to help you better understand, identify, and target high-value audiences on Twitter. 1. Incorporate User-Based Signals Twitter … Continue reading 3 Simple Ways to Target on Twitter →

Want Big Sales This Holiday Season? Target the Corporate Gift Market

Retail Marketing

Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market →

How To Engage With Your Target Audience

Customer Engagement

Beth RomelusAugust 22, 2015 Many businesses attempt to create interesting marketing strategies to build their audience only to have very little return on investment. There are many brands that have several thousand followers on social media but have little engagement when it comes to liking and sharing their content on Facebook, Twitter, or Instagram. They … Continue reading How To Engage With Your Target Audience →

Finding the Target Market for Your Business – Who ARE your customers? (Part 4)

Customer Service

Alex SholemJune 27, 2015 We’re just past the halfway mark in our complete guide to Starting a Business. This week we’re looking at that make-or-break question for any business, big or small: What is my target market? Once you’ve identified your customers you can start to think about how to reach them, how to appeal … Continue reading Finding the Target Market for Your Business – Who ARE your customers? (Part 4) →

How To Use Mobile Geo-location Successfully To Reach Your Target Audience

Search Engine Optimization

by Sebastien Boyer May 26th, 2015 Source Over the last decade, the evolution of mobile phones has been so fast paced that this device has replaced a lot of gadgets in our lives. A case in point is that it has actually supplanted the GPS units (Global Positioning system) which were mostly used … Continue reading How To Use Mobile Geo-location Successfully To Reach Your Target Audience →

How To Target Passive Candidates

Career Development

Lauren RileyMay 16, 2015 When you’re advertising a job vacancy, the normal routes are putting together a job advert, posting it on a board, and hoping for the best, right? Well, while this might work most of the time, sometimes the perfect candidate may not be actively looking for a role and you have to dig … Continue reading How To Target Passive Candidates →

Name Game: How To Target And Achieve Ideal Results

Innovation

Jeff KorhanMay 10, 2015 One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first … Continue reading Name Game: How To Target And Achieve Ideal Results →

Using Facebook’s Graph Search To Better Understand Your Target Audience

Facebook

Eric HammisMay 5, 2015 It may seem like Facebook is trying to continuously throw a big giant bag of wrenches into your marketing plan. Yes, Facebook is slowly but surely making organic reach obsolete. This is just the reality of the situation. But if you really study Facebook and learn it inside and out, there’s … Continue reading Using Facebook’s Graph Search To Better Understand Your Target Audience →