by Laurie Sullivan @lauriesullivan, (October 30, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
by Laurie Sullivan @lauriesullivan, (October 29, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Columnist Steve Olenski outlines 10 steps to help you connect with customers and foster leads. Steve Olenski on October 26, 2015 Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who … Continue reading 10 Steps To Target And Connect With Potential Customers Effectively
Margot da CunhaOctober 20, 2015 As I was jogging by the Charles River one recent morning, a Pandora ad advertising a primary care practice in downtown Boston came on. Weirdly enough, I had just conducted research on finding a new doctor earlier in the day. Creepy, huh? Perhaps, but creepy might be the new normal. … Continue reading 11 Unbelievably Specific Facebook Audiences You Can Target
Ellie PreyerSeptember 30, 2015 What’s true today is not necessarily going to be true tomorrow or six months from now when it comes to your buyers. It’s a fact; your prospects and their priorities change over time. So how do you anticipate your customers’ demands and be the first to address them? Mike Burton, co-founder … Continue reading How To Use Intent Data to Target Real Buyers
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Jennifer MadisonSeptember 24, 2015 Twitter continues to enable real-time, highly personalized information to the tune of 500 million tweets a day. But how can you use this information to target specific audience segments? Here are a few tips to help you better understand, identify, and target high-value audiences on Twitter. 1. Incorporate User-Based Signals Twitter … Continue reading 3 Simple Ways to Target on Twitter
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Beth RomelusAugust 22, 2015 Many businesses attempt to create interesting marketing strategies to build their audience only to have very little return on investment. There are many brands that have several thousand followers on social media but have little engagement when it comes to liking and sharing their content on Facebook, Twitter, or Instagram. They … Continue reading How To Engage With Your Target Audience
Alex SholemJune 27, 2015 We’re just past the halfway mark in our complete guide to Starting a Business. This week we’re looking at that make-or-break question for any business, big or small: What is my target market? Once you’ve identified your customers you can start to think about how to reach them, how to appeal … Continue reading Finding the Target Market for Your Business – Who ARE your customers? (Part 4)
