By Aleh Barysevich January 11th, 2016 Blindly picking the most popular keyphrases might help your site get some attention and boost your ‘locker-room metrics‘, but it won’t bring in viable prospects who are ready to hand over their credit card information. In other words, traffic alone has no worth; it must be relevant (or valuable) traffic. … Continue reading 15 Factors to Consider When Prioritizing Which Keywords to Target
Danny Sullivan on January 6, 2016 How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in Las Vegas today. The panel features Jeff Jones, CMO, Target, and Carolyn Everson, VP, Global Marketing Solutions, Facebook, speaking with each other. Our live … Continue reading #CES Live Blog: Facebook & Target On Mobile & Digital Marketing
by Lisa Fernow December 28, 2015December 28, 2015 I have been working with a really cool startup lately to help them develop their first formal marketing plan, and the first question we had to address was, “who should we target?” Defining your target audience correctly when innovating in the market is life-or-death important. Not only … Continue reading Four Must Answer Questions For Startups And Target Audiences
by Margot da Cunha December 27, 2015December 27, 2015 A retail marketer who isn’t utilizing remarketing is like a fisherman with no bait. Similarly, your chances of catching a fish (or conversion) are much smaller if you don’t have the proper tools to do so. With the holiday season upon us, I’ve been doing a … Continue reading 5 Remarkable Remarketing Audiences Retailers MUST Target
by James Timpson December 22, 2015December 22, 2015 LinkedIn has over 400 million users based in 200 countries across the world. Due to its global reach it has become increasingly important as a way for businesses to gain clients and for individuals to find new employment. In recent months there has been growing concern about … Continue reading LinkedIn: Are You Really Reaching Your Target Audience?
by Stephanie Frasco December 18, 2015December 18, 2015 Facebook is the second largest website on the internet. Having a Facebook account for your business is almost a mandatory requirement for any organization that wishes to expand their internet presence. However, a Facebook account for your business is meaningless unless you are able to reach the … Continue reading 7 Ways to Reach Your Target Market on Facebook
by John Nemo December 10, 2015 Follow @JohnNemoPRDecember 10, 2015 When it comes to LinkedIn, the name of the game is being able to quickly locate, engage and develop relationships with your target audience. It used to be a tedious, time-consuming task, but in recent months a new Internet browser plugin has emerged that automates … Continue reading How To Reach Your Target Audience WAY Faster on LinkedIn!
by Alessandra Ceresa November 26, 2015 Follow @MissAleCristinaNovember 26, 2015 Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can … Continue reading Using Data to Segment and Target your Audience
The search and native ad marketplace has also expanded its partner network. Ginny Marvin on November 23, 2015 Yahoo Gemini rolled out a couple of new features ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can now set cost per acquisition (CPA) targets for automated bid optimization strategies. You’ll need to have Yahoo’s universal … Continue reading Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
Learn Optimal Ways to use a Classic PR Tool for Social Influencer Targeting: Psychographic Targeting Hot House. For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build … Continue reading 7 Ways To Target PR Psychographics With 1 Tool
