by Sebastien Boyer May 26th, 2015 Source Over the last decade, the evolution of mobile phones has been so fast paced that this device has replaced a lot of gadgets in our lives. A case in point is that it has actually supplanted the GPS units (Global Positioning system) which were mostly used … Continue reading How To Use Mobile Geo-location Successfully To Reach Your Target Audience
Lauren RileyMay 16, 2015 When you’re advertising a job vacancy, the normal routes are putting together a job advert, posting it on a board, and hoping for the best, right? Well, while this might work most of the time, sometimes the perfect candidate may not be actively looking for a role and you have to dig … Continue reading How To Target Passive Candidates
Jeff KorhanMay 10, 2015 One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first … Continue reading Name Game: How To Target And Achieve Ideal Results
Eric HammisMay 5, 2015 It may seem like Facebook is trying to continuously throw a big giant bag of wrenches into your marketing plan. Yes, Facebook is slowly but surely making organic reach obsolete. This is just the reality of the situation. But if you really study Facebook and learn it inside and out, there’s … Continue reading Using Facebook’s Graph Search To Better Understand Your Target Audience
Alessandra CeresaApril 30, 2015 We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break … Continue reading Better Email Marketing: How To Segment And Target Your Leads And Customers
Susan GilbertApril 9, 2015 Want to Inspire? Find the Right Meme that Fits Your Business Niche How is your online audience responding to your posts and meme images?Are you feeling lost in a maze of quotes, but would like to create a better post or tweet for social media? There are several ways your brand … Continue reading How to Craft the Right Meme for Your Target Market
Warren KnightApril 1, 2015 Finding your target market through social media can be difficult at times, especially if you don’t know the right tools to use to find them. Before you can “find” your target customers online, you need to fully understand who they are. Who is interested in your product/service? What is their lifestyle … Continue reading How Do Social Networks Connect You With Your Target Customers?
Elizabeth DyrsmidMarch 17, 2015 Does Twitter leave you feeling baffled? Have you ever logged into your Twitter feed and wondered, “how can I pull out any information from these short messages?” You’re not alone. Twitter bewilders many marketers. You know there’s quality insights and information buried in the 140 character tweets, but how do you … Continue reading How To Use Twitter To Get To Know Your Target Market
Facebook’s latest ad targeting product homes in on people living away from their native countries. Martin Beck on March 17, 2015 Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook. The feature enables marketers to target expatriates living within a given country or … Continue reading Marketers Can Now Target Facebook’s 92 Million Expats
Chad S. SloanMarch 15, 2015 Ask any millennial if they remember what life was like before Twitter, Facebook, YouTube, and Instagram and they probably will struggle to tell you. Indeed, social media, blogging, and digital content consumption have become second nature amongst the population as a whole, but perhaps most markedly, within the millennial population. … Continue reading Online Marketing To Target Millennials
