Tag Archives: Target

Better Email Marketing: How To Segment And Target Your Leads And Customers

Email Marketing

Alessandra CeresaApril 30, 2015 We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break … Continue reading Better Email Marketing: How To Segment And Target Your Leads And Customers →

How Do Social Networks Connect You With Your Target Customers?

Social Community

Warren KnightApril 1, 2015 Finding your target market through social media can be difficult at times, especially if you don’t know the right tools to use to find them. Before you can “find” your target customers online, you need to fully understand who they are. Who is interested in your product/service? What is their lifestyle … Continue reading How Do Social Networks Connect You With Your Target Customers? →

Marketers Can Now Target Facebook’s 92 Million Expats

Facebook

Facebook’s latest ad targeting product homes in on people living away from their native countries. Martin Beck on March 17, 2015 Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook. The feature enables marketers to target expatriates living within a given country or … Continue reading Marketers Can Now Target Facebook’s 92 Million Expats →

Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas

Ad Campaigns

Katey FerenziMarch 8, 2015 This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and … Continue reading Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas →

Twitter Beats Fourth-Quarter Revenue Target, Falls Short On User Growth

Marketing Guide

CEO Dick Costolo, in the investor hot seat, makes a case for the social network’s growing momentum. By Ainsley O’Connell February 5, 2015 Twitter CEO Dick Costolo was full of renewed brio today as he reported the company’s fourth quarter and end-of-year 2014 earnings. “We closed out the year with our business advancing at a … Continue reading Twitter Beats Fourth-Quarter Revenue Target, Falls Short On User Growth →

Hitting the Target: Strategies for Targeting Digital Audiences

Digital Marketing

Laura NollFebruary 4, 2015 In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding … Continue reading Hitting the Target: Strategies for Targeting Digital Audiences →

Your Target Audience Awaits in These Niche Social Networks

Social Data

Business.comFebruary 2, 2015 Few marketers would disagree that Facebook, Twitter, Pinterest, Instagram and LinkedIn are among the best social networks for branding strategies. They boast the biggest audiences and generate a lot of user engagement. Still, some recent research data proves otherwise. Reuters, in association with Ipsos, found out in 2012 that 30% of users … Continue reading Your Target Audience Awaits in These Niche Social Networks →

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