Tag Archives: Takes

When Your Business Takes Off: Tips for a Fast Growing Company

Eyal Lifshitz — February 8, 2018 Follow @eyallifs — February 8, 2018 Mediamodifier / Pixabay The months, even years, after launching a small business can be uneven, unpredictable and slow. But that could change — fast. Suddenly, you have more customers, more demand, more revenue. Your business is taking off. This is great news, of … Continue reading When Your Business Takes Off: Tips for a Fast Growing Company

It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]

By Heba Hosny  September 14th, 2017 Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a … Continue reading It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017   Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look

Beyond the martech stack: It takes an orchestra to solve the customer experience

The vision of a customer-focused single entity is becoming the Holy Grail for brands. Barry Levine on June 5, 2017   If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance, have redefined their identities in that direction. But reorientation is not enough, … Continue reading Beyond the martech stack: It takes an orchestra to solve the customer experience

Failure Takes Effort

Dave Brock — December 16, 2016 Follow @davidabrock— December 16, 2016 Failure, for the most part, doesn’t happen over night. Sure, there are catastrophic events, things far beyond our control. But I’m not talking about those. The failure I’m speaking of is systemic performance issues–perhaps not big when taken individually, but collectively cause us to … Continue reading Failure Takes Effort

Content Relevance In Search Ranking Takes Front Seat To Backlinks

by Laurie Sullivan, Staff Writer @lauriesullivan, December 14, 2016 Content relevance continues to increase as a ranking factor in Google search engine query results as backlinks decline in importance, according to a study released this week. Searchmetrics’ annual white paper detailing Google ranking factors — which analyzes the top 20 search results for 10,000 keywords on Google.com … Continue reading Content Relevance In Search Ranking Takes Front Seat To Backlinks