Tag Archives: Takes

Preparing college students for the marketing profession takes commitment and planning

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019 Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning →

What to Do After a Redesign When Your Traffic Takes a Nosedive

Traffic Generation

Jonathan Bentz — November 7, 2019 Follow @jonathanbentz AndyFaeth / Pixabay Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year. Since accepting the offer, you and your team have put in months of hard work to get it … Continue reading What to Do After a Redesign When Your Traffic Takes a Nosedive →

It Takes More Than Data To Improve The Customer Experience

Customer Experience

It Takes More Than Data To Improve The Customer Experience by Laurie Sullivan @lauriesullivan, August 21, 2019 A survey by Merkle reveals that when marketers have extra money to invest in marketing, 32% would put it into data, analytics and technology. Some 16% would invest it in digital, 10% in paid media, 10% in search, … Continue reading It Takes More Than Data To Improve The Customer Experience →

1-800 Contacts Takes Fight Over Search Ads To Appellate Court

Search Strategies

1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court →

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon Advertisement

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests →

What It Takes To Be a Successful Entrepreneur

Entrepreneurship Lessons

Kristin Zhivago — October 31, 2018 Follow @KristinZhivago — October 31, 2018 Alyibel / Pixabay I’m going to tell you some secrets in this article about what it really takes to become a successful entrepreneur. Things you won’t read elsewhere. Things that make the difference between steady, solid growth and downright disaster. Yep, that’s what … Continue reading What It Takes To Be a Successful Entrepreneur →

What to Do When Your Side Hustle Takes Too Much Time

Lead Nurturing

Kayla Sloan — August 8, 2018 — August 8, 2018 JESHOOTScom / Pixabay There are lots of reasons to take on a side hustle. I had more than one a few years ago while I was deep in debt. You might need one for the same motives as me. But another reason for a side … Continue reading What to Do When Your Side Hustle Takes Too Much Time →

Behavioral Targeting For Health Care Takes Twist To Prove ROI

Return On Investment - ROI

Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI →

Reducing the time it takes to write meta descriptions for large websites

SEO Checklist

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Paul Shapiro on June 14, 2018 Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case … Continue reading Reducing the time it takes to write meta descriptions for large websites →

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Regulations

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads →