by Toby Nwazor Follow @TobyNwazorAugust 5, 2016 There’s a lot of discussion out there about social media. Some say it’s one of the worst things to happen to the 21st century while others praise it as one of the best marketing tools for business that our world has ever known. I really wholeheartedly agree with … Continue reading 6 Infallible Reasons to Take Your Business to Social Media
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Take Your Data from Dirty to Refreshed in 3 Easy Steps
August 4, 2016 “It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more. If your goal is to connect with your audience and build a … Continue reading Take Your Data from Dirty to Refreshed in 3 Easy Steps
3 Ways to Take Advantage of Downtime
by Vanna Logothetis July 29, 2016July 29, 2016 If you’re like most salespeople, you spend your life in hustle mode. Your inbox, CRM system, mobile phone, social media, and other channels for client questions and demands engage you in an endless game of Whack-a-Mole. That’s how it seems, anyway. But, of course, there are times … Continue reading 3 Ways to Take Advantage of Downtime
5 Elements to Get Your Readers to Take Action
by Renee Shupe July 20, 2016 Follow @reneeshupeJuly 20, 2016 You could have the most beautiful website to draw visitors in, but if your website content sucks then your beautifully designed website is simply a waste of internet space. So what kind of content do you need to have? Today we’re talking about effective content. … Continue reading 5 Elements to Get Your Readers to Take Action
CMOs Take Responsibility For Customer Experience
by Laurie Sullivan @lauriesullivan, (July 08, 2016) Two-thirds of CMOs are now responsible for customer experience — keeping consumers happy, satisfied and connected with the brands, not just driving them to products and services, according to a report from Forrester Research released this week. Sheryl Pattek, VP, CMO executive partner at Forrester Research, said organizations … Continue reading CMOs Take Responsibility For Customer Experience
11 Actionable Steps You Can Take TODAY To Grow Your Business
by Richard Hale July 5, 2016 Follow @haleassociatio1July 5, 2016 It’s no secret that growing an online business is tough work. It doesn’t matter what niche or market sector you operate in, growing an online business takes a lot of hard work. Most of the articles you read online talk about growth and strategy, but … Continue reading 11 Actionable Steps You Can Take TODAY To Grow Your Business
Brands Take YouTube Talent To Television To Connect With Millennials
by Laurie Sullivan @lauriesullivan, June 29, 2016 An increasing amount of digital video content these days ends up on television, according to Jamie Byrne, director of YouTube Creators. “Digiorno used their digitally created content that first ran on YouTube for television spots,” he said. The Digiorno ads featuring prominent YouTube creators are intended to connect with Millennials. … Continue reading Brands Take YouTube Talent To Television To Connect With Millennials
Franchise SEO: How to Take Local SEO to Multiple Locations
by Avinash Nair June 24, 2016June 24, 2016 First of all, let me apologize for the slightly misleading title. There is a world of difference in local SEO for franchises, e-commerce SEO or paid SEO for that matter. From creating different types of landing pages to finding niche keywords that are relevant, a lot of … Continue reading Franchise SEO: How to Take Local SEO to Multiple Locations
A Journalist’s Take on How to Ace the Interview
by Tom DeVoto June 24, 2016June 24, 2016 As a journalist, interviewing people is one of my favorite parts of the job. Sure, I get a little jittery every time I have to talk to someone I haven’t met before or someone especially important in the community for which I’m writing. I’m sure the person … Continue reading A Journalist’s Take on How to Ace the Interview
Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. Julie Joyce on June 22, 2016 When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored … Continue reading Take this link and shove it
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