by George Simpson, Featured Contributor, October 6, 2016 Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online ad buys. Turns out the Big Blue Box reduced the company’s average cost per click by 35%, and by as much as 71%. … Continue reading Another Reason Not To Take Sick Days
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10 Reasons To Let Your Employees Take Naps At Work [Infographic]
by James Brockbank Follow @BrockbankJamesOctober 3, 2016 In order for us to function to the best of our ability at work each day, we need three things; food, water and sleep. Water is the easiest of the three to keep on top of, as there are very few jobs that won’t let you have a … Continue reading 10 Reasons To Let Your Employees Take Naps At Work [Infographic]
Take back control of your content
Live Webcast: Thursday, October 20, 2016 – 1:00 ET (10:00 PT) Digital Marketing Depot on October 5, 2016 Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie … Continue reading Take back control of your content
How to Take Cross-Merchandising to the Next Level
by Victoria Vessella Follow @v_vessellaOctober 3, 2016 If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles. There are many tricks of the trade merchandisers use to attract customers to their displays and maximize their sales, but few have proved to be as effective as cross merchandising. … Continue reading How to Take Cross-Merchandising to the Next Level
How to Take Advantage of Gmail’s Support for Responsive Email Design
by Kristen Dunleavy Follow @KristenWritesItOctober 2, 2016 If you’ve been opening emails in your Gmail account on your mobile device, chances are your experience has been kind of “meh.” We’re talking tiny CTAs, hard-to-read text and wonky-looking images. But all of that is about to change. Gmail recently announced that they will (finally!) support responsive … Continue reading How to Take Advantage of Gmail’s Support for Responsive Email Design
Why Most Candidates Take the Wrong Job Offer
by Ringo Nishioka Follow @hr_nastySeptember 23, 2016 It started when we accepted the wrong job offer Accepting the wrong job offer In the past 3 weeks, I have met with three different job seekers and I noticed a common thread. With each situation, the candidates DID NOT realize they were working against themselves in their … Continue reading Why Most Candidates Take the Wrong Job Offer
Capitalizing on Change to Take Internet Retailing to New Horizons
by Ian Jindal Follow @ianjindalSeptember 2, 2016 This year has already proven to be one of fundamental change. As the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what new horizons are coming into sight? Where should … Continue reading Capitalizing on Change to Take Internet Retailing to New Horizons
11 Ways Your Business Can Take Advantage of Snapchat’s Marketing Potential
by Young Entrepreneur Council Follow @YECAugust 30, 2016 What is your company doing to take advantage of Snapchat’s marketing potential and why? 1. Sponsor Geofilters at Area Networking Events As a storytelling agency, we’ve used the platform to help others broadcast their message by sponsoring Geofilters at networking events. The filters are super easy for … Continue reading 11 Ways Your Business Can Take Advantage of Snapchat’s Marketing Potential
14 Reasons Why You Must Take Your Business Online [Infographic]
by Stacey RudolphAugust 14, 2016 There has been a gigantic gush in the number of online stores popping up in the recent few years, and with good reasons. Internet shopping is not only being viewed as a safer and more convenient, it has become popular. More and more people are realizing how easy it is … Continue reading 14 Reasons Why You Must Take Your Business Online [Infographic]
Take a Mobile-First Approach to Email to Target On-the-Go Consumers
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 10, 2016 We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement? April 21st 2015 marked D-day for change to the Mobile Friendly Ranking Algorithm. Soon following was Google’s official announcement that mobile had finally eclipsed desktop, with more … Continue reading Take a Mobile-First Approach to Email to Target On-the-Go Consumers