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Agency Satisfaction Index: Take Control of Your Client Relationships

Customer Relationship Managemnet

Karl Sakas — October 28, 2019 Follow @KarlSakas Consider your current stage: Powerless, Overwhelmed, Confident, or Valued? Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want … Continue reading Agency Satisfaction Index: Take Control of Your Client Relationships →

You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

Business Development

Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step →

CCPA will take effect in about three months but will consumers really care?

Consumer Engagement

If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019  The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care? →

How to Take the Best Advantage of Social Media Marketing for Your Business

Social Media Marketing

Farhan Suleman — September 23, 2019 Follow @farhansule007 — September 23, 2019 Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared in groups within seconds. Empires are broken and political storms arise over simple tweets. Complete bio-data of a particular person is extracted from … Continue reading How to Take the Best Advantage of Social Media Marketing for Your Business →

Free Online Courses To Take Your Business Skills to the Next Level and Beyond

Courses Online

Megan Totka — September 13, 2019 Follow @MeganTotka — September 13, 2019 While the value of an MBA program is certainly high, we know that some of our best business leaders never went to grad school. In fact, many never finished college. However, that doesn’t negate the value of broadening your base of knowledge and … Continue reading Free Online Courses To Take Your Business Skills to the Next Level and Beyond →

Social Media Marketing for IT Consultants: Take the Un-Boring Angle

Consulting Engagement

Veronica Green-Gott — August 12, 2019 — August 12, 2019 Recently, I read an article by Neil Patel where he argues that B2B is unsuccessful on social media because it’s boring. He argued that social media practitioners need to find an “unboring” angle to relate to. He uses the example of vivarium misting systems which … Continue reading Social Media Marketing for IT Consultants: Take the Un-Boring Angle →

How to Take Care of Your Company’s Most Valuable Assets

Employees Retention

Hutch Morzaria — July 5, 2019 — July 5, 2019 Loyalty in every relation brings happiness and satisfaction. Even at the workplace, employee loyalty is essential for the long-term success of the company. It not only boosts the productivity and efficiency of the company but also decreases turnover costs. Good employee relations ultimately provide a … Continue reading How to Take Care of Your Company’s Most Valuable Assets →

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