Tag Archives: Take

Agency Satisfaction Index: Take Control of Your Client Relationships

Karl Sakas — October 28, 2019 Follow @KarlSakas Consider your current stage: Powerless, Overwhelmed, Confident, or Valued? Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want … Continue reading Agency Satisfaction Index: Take Control of Your Client Relationships →

You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step →

CCPA will take effect in about three months but will consumers really care?

If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019  The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care? →