Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?
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Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2020 Data released this week found that 58.1% of bots identified in February could mimic human behavior, meaning that they can disguise their identity and create fake accounts on social media sites to post propaganda … Continue reading Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
How a David vs. Goliath Mindset Could Help Your Small Business Take on Amazon
Alon Tvina — March 16, 2020 By adopting a David vs. Goliath mindset, SMBs can find opportunities for growth even in a market riddled with hostile competition In 2017, The Onion published a letter ostensibly penned by Jeff Bezos, titled “My Advice To Anyone Starting A Business Is To Remember That Someday I Will Crush … Continue reading How a David vs. Goliath Mindset Could Help Your Small Business Take on Amazon
How to Get Motivated to Take on Boring Projects
Renzo Costarella — February 17, 2020 Don’t get mad at the messenger here. But life is full of stuff that you don’t want to do. Regardless if it’s at work or when off-the-clock, you just can’t escape boring projects. But, what causes boredom? “Boredom is an aversive state characterized by dissatisfaction, restlessness, and weariness,” states … Continue reading How to Get Motivated to Take on Boring Projects
How to Take Charge of Your Freelance Business to Stay Motivated
Albert Costill — February 12, 2020 Working freelance is a liberating and rewarding experience. That’s because of the perks like having the ability to work where and when we want. However, freelancers also struggle with motivation throughout their careers. Unlike a traditional job, they don’t have to be at work at a certain time. They … Continue reading How to Take Charge of Your Freelance Business to Stay Motivated
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms?
When Should a Scrum Master Step in and Take an Action?
Sahin Guvenilir — February 5, 2020 As a servant leader, a Scrum Master focuses on the needs of others, before her/his needs. “Reveal, not resolve” mentality plays an important role in this context. Because any time the Scrum Master steps in and takes action on behalf of the team, this may create two negative impacts: … Continue reading When Should a Scrum Master Step in and Take an Action?
Starting a Digital Marketing Agency – First Steps to Take
Arsalan Sajid — January 26, 2020 “An intangible impulse of thought can be transmuted into its physical counterpart.” – Nepolean Hill. You might have read many blogs or books before landing on this article, but you’re still searching for a ‘simple reason’ to start your digital marketing agency. Guess what? You’re in the right place. … Continue reading Starting a Digital Marketing Agency – First Steps to Take
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others
Take Your Biggest Problem…and Skip It
Daniel Burrus — December 4, 2019 Follow @DanielBurrus Every business runs into issues that can or will halt progress and cause the company to stagnate. These include slow cash flow, out-of-date technology, and long sales cycles; you name it, it likely exists. Often , when trying to “fix” the problem, the company gets even more … Continue reading Take Your Biggest Problem…and Skip It