Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here’s how to address that. Anna Maria Virzi on January 10, 2025 This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, … Continue reading Personalization’s double-edged sword: Balancing relevance with intrusiveness
Two Sides Of The Media Sword by Marilois Snowman , Op-Ed Contributor, April 6, 2018 When I studied journalism in college we held many debates in class and over beers about journalistic integrity. Anyone who has seen “The Post” has a sense of the content integrity dilemma. What is the publisher’s responsibility to readers? To … Continue reading Two Sides Of The Media Sword
Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end. Joshua Reynolds on January 12, 2017 January 2017 is a pivotal moment in time for the marketing discipline. According … Continue reading Marketing budget increases: Tips for wielding a double-edged sword for 2017
by Catherine Lewis March 8, 2016March 8, 2016 Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in your communications increases the likelihood that a customer will click through to your service. If … Continue reading Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut
Steven MillerAugust 12, 2015 Local search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is – be it sushi, ski lift, or Shih Tzu trainer. And, thanks to the magic of the Internet, you’re presented with … Continue reading Sword in the Haystack: 3 Tips for Navigating Local Search
We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress. Content creation is just as confusing. While marketers … Continue reading Content Creation: A Marketer’s Double-Edged Sword
