Tag Archives: Switch

Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve

James Glover — February 28, 2020 You’ve spent months assembling data on demographics and past purchases. You’ve painstakingly divided your subscribers into segments based on that data. Maybe you’ve even assigned audience personas to those segments — ascribing them lifestyles, hobbies, and cute names like “Maggie the Mom” and “Craig the CTO.” At first, your … Continue reading Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve →

Do Not Throw Away a WordPress Site, Switch the Theme

WordPress Themes

Barry Roos — April 10, 2019 Follow @roosites — April 10, 2019 The beauty of using a content management system like WordPress is that you don’t have to throw away the site when you want a new design or if you have an issue. We ran into this recently with a client of several years. … Continue reading Do Not Throw Away a WordPress Site, Switch the Theme →

How to Know When It’s Time to Switch Business Models

Business Development

Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models →

5 Reasons your Business Should Switch to WordPress

WordPress

Thomas Griffin — December 27, 2018 Follow @jthomasgriffin — December 27, 2018 If your business is thinking about switching to WordPress, it wouldn’t be the first. The most popular content management system (CMS) on the market, WordPress powers more than 28 percent of the web. Since its release in 2003, it’s become the go-to CMS … Continue reading 5 Reasons your Business Should Switch to WordPress →

3 signs it’s time to make the switch to account-based analytics

Analytics

B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success. If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools … Continue reading 3 signs it’s time to make the switch to account-based analytics →

Reasons to Switch to a Point-of-Sale System

Business Software

Nicole Bryan — May 24, 2018 Follow @sterlingpayment — May 24, 2018 Free-Photos / Pixabay As a business owner, you have a number of decisions to make to ensure the efficiency, profitability, and success of your business. Among the most important decisions to make is how you will ring up sales. You must make certain … Continue reading Reasons to Switch to a Point-of-Sale System →

Does your marketing suffer from memory loss when customers switch devices?

Marketing Guide

The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016 With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices? →

When Should You Switch Up Your Email Template?

Email Marketing Tools

by Bria SullivanAugust 27, 2016 I don’t mean to dim your summer glow, but let’s face it — the holidays are just around the corner. Before you know it, you’ll be adding a holiday-themed touch to your business, merchandise, communications, and even your house. This is typically when a lot of our customers ask us … Continue reading When Should You Switch Up Your Email Template? →

Why You Should Switch to an Instagram Business Account

Instagram For Business

by Azure Collier July 17, 2016 Follow @azurecollierJuly 17, 2016 Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last week. While there aren’t as many features available with an Instagram business account compared to business profiles on Facebook, Pinterest, LinkedIn, and other … Continue reading Why You Should Switch to an Instagram Business Account →

Switch Industries and Change your Life

Strategy

by Beata Staszkow December 23, 2015December 23, 2015 Assess the Industry for Opportunities Identify Your Transferable Skills Blog About the Industry You Want to Work in Industry Transition Often in our executive careers we feel that we are working in the wrong industry. If the thought of working in a different field excites you more … Continue reading Switch Industries and Change your Life →