B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success. If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools … Continue reading 3 signs it’s time to make the switch to account-based analytics
Nicole Bryan — May 24, 2018 Follow @sterlingpayment — May 24, 2018 Free-Photos / Pixabay As a business owner, you have a number of decisions to make to ensure the efficiency, profitability, and success of your business. Among the most important decisions to make is how you will ring up sales. You must make certain … Continue reading Reasons to Switch to a Point-of-Sale System
The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016 With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices?
by Bria SullivanAugust 27, 2016 I don’t mean to dim your summer glow, but let’s face it — the holidays are just around the corner. Before you know it, you’ll be adding a holiday-themed touch to your business, merchandise, communications, and even your house. This is typically when a lot of our customers ask us … Continue reading When Should You Switch Up Your Email Template?
by Azure Collier July 17, 2016 Follow @azurecollierJuly 17, 2016 Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last week. While there aren’t as many features available with an Instagram business account compared to business profiles on Facebook, Pinterest, LinkedIn, and other … Continue reading Why You Should Switch to an Instagram Business Account
by Beata Staszkow December 23, 2015December 23, 2015 Assess the Industry for Opportunities Identify Your Transferable Skills Blog About the Industry You Want to Work in Industry Transition Often in our executive careers we feel that we are working in the wrong industry. If the thought of working in a different field excites you more … Continue reading Switch Industries and Change your Life
Kimberley SchollickSeptember 21, 2015 If you’re blogging for your business, you probably already know the stats. B2B marketers who blog receive 67% more leads than those who don’t. Marketers who prioritise blogging are 13x more likely to see positive ROI. Businesses who blog receive 97% more links to their website. But you know all that. … Continue reading 5 Blogging Mistakes That Make Your Readers Switch Off