Tag Archives: Switch

How to Know When It’s Time to Switch Business Models

Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models

3 signs it’s time to make the switch to account-based analytics

B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success. If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools … Continue reading 3 signs it’s time to make the switch to account-based analytics

Does your marketing suffer from memory loss when customers switch devices?

The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016   With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices?

5 Blogging Mistakes That Make Your Readers Switch Off

Kimberley SchollickSeptember 21, 2015 If you’re blogging for your business, you probably already know the stats. B2B marketers who blog receive 67% more leads than those who don’t. Marketers who prioritise blogging are 13x more likely to see positive ROI. Businesses who blog receive 97% more links to their website. But you know all that. … Continue reading 5 Blogging Mistakes That Make Your Readers Switch Off