Tag Archives: Sweet

How to find the email personalization sweet spot

How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries. Scott Heimes on October 6, 2016   Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending … Continue reading How to find the email personalization sweet spot

A Short and Sweet 4-Step Outline to Thinking Through Your International Shipping Strategy

by Ashley Overton June 16, 2016June 16, 2016 A third of online shoppers have purchased goods from another country. Those living in Australia, Canada and Russia are the most likely to buy internationally. In Asia and India –– two of the fastest growing markets for ecommerce, with YoY growth in the 30 or more percentile … Continue reading A Short and Sweet 4-Step Outline to Thinking Through Your International Shipping Strategy

The Sweet Spot Between Micromanager and Facilitator

by Maren Hogan December 18, 2015 Follow @marenhoganDecember 18, 2015 There are a ridiculous amount of blog posts, conferences, training programs and experts out there with opinions that run the gamut when it comes to the best management styles. One camp is behind responsibility and accountability culture, and another believes in the continuous feedback and constant … Continue reading The Sweet Spot Between Micromanager and Facilitator

14 Sweet Valentine’s Day Email Subject Lines And 3 Ways To Spice Up Your Emails

Kylie Jane WakefieldFebruary 4, 2015 Holidays are always great time to jumpstart your email marketing efforts. There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. What better time than Valentine’s Day? According to the National Retail Federation, the … Continue reading 14 Sweet Valentine’s Day Email Subject Lines And 3 Ways To Spice Up Your Emails