By Chris Morris February 10, 2024 Valentine’s Day is confusing enough for us humans. Imagine how confounding it might be for a machine. While generative AI is designed to continually get smarter, romance is not something for which there’s a definitive course of study. So as Valentine’s Day approaches, we got curious: What have … Continue reading I asked AI chatbots to plan a Valentine’s Day date. They were surprisingly helpful
By Santiago Garces and Stephen Goldsmith November 19, 2023 The recent Biden White House Executive Order on AI addresses important questions. If it’s not implemented in a dynamic and flexible way, however, it runs the risk of impeding the kinds of dramatic improvements in both government and community participation that generative AI stands to … Continue reading Boston experimented with using generative AI for governing. It went surprisingly well
By Sam Becker June 16, 2023 Is there a certain aura around an audit? A new paper from economists at Harvard, the university of Sydney, and the Treasury Department appears to suggest so—at least for Uncle Sam. The paper, titled “A Welfare Analysis of Tax Audits Across the Income Distribution,” finds that for every … Continue reading Harvard economists have a surprisingly convincing argument in favor of IRS tax audits
Liz Kislik September 30, 2021 The pandemic has created many opportunities to see senior execs in action as they work to galvanize their teams, present new goals, and push for accomplishment and accountability, and I happened to notice two very different ways of inviting — or dissuading — participation from team members. At one … Continue reading The Surprisingly Meaningful Difference Between Asking for Ideas and Questions
John Lincoln February 12, 2021 Search engine optimizers — don’t fall for the myth that Excel is aged and lifeless. This classic slice of Microsoft Office holds a ton of potential. Spreadsheets can make your keyword research (among other tasks) more efficient, help you hone in on your targets, and guide you toward mega optimization. … Continue reading 12 Surprisingly Easy Excel Tricks for SEOs
Brad Smith — September 28, 2019 Follow @bsmarketer Pop-up advertising gets a bad rap: It’s annoying. It’s invasive. It’s distracting. But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience. Today we’re going to look … Continue reading 7 Surprisingly Effective Pop-up Advertising Strategies
Toby Scammell — August 28, 2019 Follow @tobyscammell — August 28, 2019 If you run a small business, you know that attracting customers and making enough money are daily worries. In fact, they’re two of the top three things keeping small business owners up at night. The good news is it’s never been easier for … Continue reading 3 Surprisingly Simple Things Small Businesses Can Do Right Now to Increase Revenue
Sylvia Gindi — June 13, 2018 — June 13, 2018 Every project has some risk of failure. Identifying and planning ahead to avoid these points of failure is one of your top responsibilities. This guide on project risk management will help you understand and manage risks better. If there is one thing you can be … Continue reading Project Risk Management: 10 Surprisingly Brilliant Tactics to Reduce Risk
by Liz KislikOctober 2, 2016 Many of my clients are confused and frustrated by the challenges of working with Millennials, including their tendency to expect everything to be easy and straightforward; their need to be “spoon fed” and treated as special; their desire to work from home and have flexible hours; and their need for … Continue reading 7 Surprisingly Simple Secrets to Managing Millennials
by Brian Jensen Follow @Brian_A_JensenAugust 31, 2016 Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” … Continue reading 10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer
