Erin P. FriarJanuary 30, 2015 To take advantage of the consumer frenzy of Super Bowl XLIX this Sunday, big businesses are willing to shell out $ 4.5 million for a single 30 second, game-time advertisment. But small business have a stake in the winnings from the big game as well. Here’s how your business can … Continue reading 3 Ways for Small Businesses to Seize the Big Super Bowl Opportunity
Online survey by Salesforce Marketing Cloud’s found that 66% plan to use Facebook on their second screen on game day, compared to 56% for Twitter. Martin Beck on January 30, 2015 Never mind the big screen on Super Bowl Sunday. What’s going to be on your second screen? If you’re like most people, it’ll … Continue reading Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
The surge in media consumption around the big game gives marketers big opportunities to re-connect with site visitors engaging with Super Bowl content. Ginny Marvin on January 29, 2015 Just because you’re company isn’t among the handful of brands forking over the big bucks for the chance to capture millions eyeballs during the Super Bowl, … Continue reading How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
Frank BocchinoJanuary 26, 2015 New England. Seattle. What a game that was! Yes I said was. No, this article wasn’t posted a week early. It’s in fact timed perfectly because it’s not about the big game, it’s about the social media game around scheduled events. Good luck getting your post noticed nonetheless your message received … Continue reading Wasn’t That Super Bowl Amazing?! or Proactive Social Media
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
Ryan Scott November 21, 2014 As I’ve said many times, games can bring out the best in people. In case you haven’t noticed, gamification has become an important revenue tool that helps companies hook employees and customers into real, addictive engagement. Which is why Gartner analysts predict that by 2015, more than 50% of organizations … Continue reading Super Service Challenge Gamifies Corporate Giving
Is This The Social Media Marketing Tipping Point? Social media as a marketing tool for business really started to make its presence felt when Facebook created and launched its self service advertising feature in April 2011. Before that social media marketing was restricted to an organic process. Social media is being woven into the … Continue reading Is This The Social Media Marketing Tipping Point?
Super Bowl ads: Why social media matters now For years, the ultimate American sporting event has served as a peerless venue for a parade of multimillion-dollar, 30-second bursts of branding. Until recently, you’d never know from watching the ads on air how relentlessly social advertising was … Read more on CNBC.com Super Bowl 2014 On … Continue reading Super Bowl: Why social media matters now
