Bob HutchinsAugust 5, 2015 Every marketing strategy needs two angles: the data/numbers-driven angle and the creative Big Idea angle. Without the first angle, a concept is doomed to flop. Without the second angle, no one will care about your finely tuned demographics or publishing schedule. The how-often-should-I-post-on-social-media-for-my-brand-question is informed by both of those angles. On … Continue reading How Often Should You Post On Social? (New Summer 2015 Data)
Justin WongJuly 13, 2015 Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary … Continue reading Three Major Social Media Screwups This Summer
Victoria VessellaJune 8, 2015 The summertime provides retailers with unique opportunities to capitalize on the season’s warm weather, increased tourism, and seasonal events. Even if your company is not in the business of producing summer-specific products or services, there are still many creative measures that can be taken during this season to advance sales. Here … Continue reading 3 Simple Summer Promotional Ideas For Small Businesses
VerticalResponseJune 5, 2015 Are you preparing for summer? People everywhere are breaking out the grill, tilling up the garden and hitting the gym to tone up their beach body. While there’s a lot on your seasonal to-do list, your email subject lines could use a little summer lovin’ too. As we welcome rising temperatures and … Continue reading 50 Summer Subject Lines + Tips to Write Sunny Subject Lines
Susan TuckerJune 1, 2015 Let’s face it, managing your social media marketing is hard enough to keep up with on a regular basis, but with summer around the corner it can be downright impossible to keep it going. Social media does not take a summer vacation. However, there are things you can do to be … Continue reading How to Manage Social Media (and Still Enjoy Summer!)
Leslie SignorMay 8, 2015 Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales. Here are a … Continue reading 4 Tips to Get Your Abs – I Mean Ads – Ready for Summer
Something as basic as a powerful subject line can help increase opens, clicks and ultimately conversion rates. Selecting the right subject line is all about focusing on what pops out for your customers, which involves testing and optimization to get it right. Below is a list of helpful tips designed to help you craft subject … Continue reading Creating Subject Lines That Rule In Dog Days of Summer
With spring just passing and summer now here, the cold winter months are now a distant memory for some and there is new energy. Of course, possibly this could be due to the economy where small business owners, sales professionals and executives are now hunting for new sales. Here are 10 tips to help keep … Continue reading 10 Summer Or Anytime Quick Sales Coaching Tips
If you have an online business it is essential that you put a marketing plan in place. It doesn’t have to be super extensive, a simple plan with your goals and action steps written down will do. Again, your plan should be written down so that you can determine what’s working and what’s not, and … Continue reading Simple Marketing Tips to Help Grow Your Business
