by Ali J. Taylor June 10, 2016 Follow @BelMarketingDSJune 10, 2016 Like a rollercoaster, being in business brings with it constant peaks and valleys. Some businesses have their peak in the summer, while others experience a valley. If you’re the latter, you might be trying to squeeze in a few last-minute deals before the summer … Continue reading 7 Ways To Overcome The Summer Business Slow Down
by Erika Dickstein June 9, 2016 Follow @springinsightJune 9, 2016 All signs point to summer: In the DC area, almost overnight, it went from cold and rainy to HOT and humid (So, naturally, the A/C in the family minivan goes out). Spring Insight’s picnic basket swag has been spotted all around town at various festivals. … Continue reading Putting Your Business On Cruise Control for Summer
by David Kiger June 7, 2016 Follow @davidkigerJune 7, 2016 The school year is ending, the temperature is rising and the theaters are full of blockbusters. Summer is upon us, and with it comes a potential change of pace for small businesses. This change isn’t necessarily a positive one. Taking a major dip in sales … Continue reading Small Business Owners Can Use Summer Months to Get Ahead
by Jackie Carney June 8, 2016June 8, 2016 It’s no surprise that employee productivity takes a nosedive come June. Warmer weather means that beach trips, baseball games and family barbecues are finally within reach; if only our jobs and responsibilities didn’t hold us back! It’s up to employers and managers to counteract this summer slump … Continue reading Management During The Summer Months: Boosting Employee Engagement
by Nate Matherson May 30, 2016May 30, 2016 After a particularly brutal winter, the summer months are a welcome shift. For small business owners, the change in seasons should be a reminder to do some cleanup and organization. After long months of building your business model, generating sales and managing your company, it is important … Continue reading 10 Ways to Spruce Up Your Small Business Finances This Summer
by VerticalResponse May 13, 2016 Follow @VR4SmallBizMay 13, 2016 If you run an outdoor pool or an ice cream parlor, summer is a booming time for business. But even without summer-themed products and services, you can still add a splash of excitement to your marketing. Memorial Day is right around the corner, and as people … Continue reading Increase Your Open Rates with Sizzlin’ Summer Subject Lines
by BusinessVibes April 24, 2016 Follow @businessvibesApril 24, 2016 Searching for ways to recover from the summer sales slump? Every merchant is doing it. When shoppers start soaking up the sun instead of reaching for their keyboards, it shows up on your bottom line. SumAll, a web analytics firm, did a survey on summer season … Continue reading 3 Ways to Increase E-commerce Profits in the Summer Season
Rebecca GibsonAugust 15, 2015 Summer is a great time for brands to launch creative initiatives. Without the frenzy of Black Friday or holiday season, summer is the perfect down time to produce compelling social media campaigns. This summer we’ve seen some great concepts from brands and communities around the world. Here are some social media … Continue reading 5 Stand Out Social Media Campaigns Of Summer 2015
Bob HutchinsAugust 5, 2015 Every marketing strategy needs two angles: the data/numbers-driven angle and the creative Big Idea angle. Without the first angle, a concept is doomed to flop. Without the second angle, no one will care about your finely tuned demographics or publishing schedule. The how-often-should-I-post-on-social-media-for-my-brand-question is informed by both of those angles. On … Continue reading How Often Should You Post On Social? (New Summer 2015 Data)
Justin WongJuly 13, 2015 Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary … Continue reading Three Major Social Media Screwups This Summer
