Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot. Joe Anzalone on June 2, 2023 Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a … Continue reading Salesforce summer 2023 release: The business executive’s guide
Tag Archives: summer
Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing
Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing by Steve Smith , Staff Writer @popeyesm, September 2, 2022 The pandemic lockdowns forced many traditional retailers to double down on ecommerce and omnichannel marketing…no, really, this time. In many ways, Walgreens was already there. The brand had in place a robust, well-personalized digital channel for their … Continue reading Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing
Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs
By Shalene Gupta July 29, 2022 After more than two years of the pandemic, the lure of airports and airplanes, faraway locales, and stuffed suitcases is proving to be irresistible to many Americans. According to the latest inflation tracker from market research firm Ipsos, which gathers data from 10,000 people across the globe … Continue reading Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs
Your employees love summer Fridays, but they might be too exhausted to enjoy them
By Shalene Gupta June 13, 2022 Summer is here, and with summer comes summer Fridays, the practice of letting employees leave work early on the last day of the workweek. (We’re big believers at Fast Company.) A new survey of over 1,000 Americans between the ages of 18 and 42 has revealed a … Continue reading Your employees love summer Fridays, but they might be too exhausted to enjoy them
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on track. Ryan Phelan on July 31, 2019 at 1:15 pm I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house … Continue reading In a summer lull with your email marketing?
During summer holidays, focus may change but email is still email
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal. Len Shneyder on July 26, 2019 at 12:53 pm The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog … Continue reading During summer holidays, focus may change but email is still email
Balance Your Summer Vacation with Your Business Growth
Kara Perez — July 19, 2019 — July 19, 2019 No one can blame you for wanting to take a summer vacation from your business. The sun is shining, the days are longer, and kids are out of school. It’s the best time of year for a break, but you’re worried that will lead to … Continue reading Balance Your Summer Vacation with Your Business Growth
How to Prepare Your Online Business for a Summer Slump
Taylor Gordon — March 25, 2019 — March 25, 2019 Free-Photos / Pixabay It’s that time of year again! Spring is around the corner. Following soon afterward that is summer, and summer (for some online businesses) is known for the summer slump. The summer slump is a when you may see a dip in website … Continue reading How to Prepare Your Online Business for a Summer Slump
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