VerticalResponse — May 22, 2018 Follow @VR4SmallBiz — May 22, 2018 Quangpraha / Pixabay As the weather gets warmer, everyone’s thoughts turn to fun in the sun. It’s difficult to get prospects and customers to pay attention to your emails, let alone get them to pay for your goods and services. But if you want … Continue reading 40 Sun-Sational Subject Lines For Summer
Kristen Dunleavy — May 19, 2018 Follow @KristenWritesIt — May 19, 2018 Pexels A while ago, in the very early days of spring, we looked ahead not only at how email marketers can leverage Memorial Day for engagement, but also at the opportunities represented by a few lesser-known spring holidays – you know, gems like … Continue reading 6 Obscure Summer Holidays You Can Leverage in Your Email Marketing
David Kiger — May 18, 2018 Follow @davidkiger — May 18, 2018 The summer movie season got an early start this year with the April 27 release of Avengers: Infinity War. The latest in the Marvel franchise has already cleared more than $ 450 million in less than two weeks. Summer movies are big business. … Continue reading Small Business Lessons From Summer Blockbusters
Tom Kuntz’s Bacardi Summer Ad Dances Across Digital by Laurie Sullivan @lauriesullivan, May 14, 2018 Bacardi will release a dance-themed advertising campaign across search, social, out-of-home and video sites this summer, where images tell the story from the waist down. The brand deliberately chose not to show any faces because faces are usually what marketers … Continue reading Tom Kuntz’s Bacardi Summer Ad Dances Across Digital
Amanda Abella — August 30, 2017 — August 30, 2017 Fotoworkshop4You / Pixabay In the last few weeks, you may have noticed a lull in business. Client projects likely got stalled while people were traveling and you probably decided to take a break. Well, the kids are back in school and playtime is over. Now … Continue reading 3 Ways to Get Your Business On Track After Summer Break
Taylor Gordon — August 18, 2017 — August 18, 2017 A_Werdan / Pixabay Warm months are usually a time where revenue can plateau or even decrease unless you run a business that is in demand during the summer. The cyclical nature of business is especially true for bloggers and online business owners who experience less … Continue reading How to Prepare for a Surge in Business After a Summer Slump
The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Tom Mucklow on July 27, 2017 For consumers, the holiday shopping season … Continue reading Five things retailers must do this summer to prepare for holiday shopping
Stephanie Heitman — June 28, 2017 Follow @stephheitman — June 28, 2017 meineresterampe / Pixabay Whether you live in an area with a number of tourists or you’re just looking to attract more new customers this season, updating and managing your local listings is an easy way to make sure your business is visible online. … Continue reading 3 Ways to Entice Tourists to Your Local Business this Summer with Listings
Alice Williams — June 25, 2017 — June 25, 2017 Summer is upon us, which means your social media team has a barrage of big days like Father’s Day, Independence Day, and Labor Day to plan content around. During this busy season, social media teams are tasked with generating a wealth of new content on … Continue reading 5 Ways to Keep Your Social Media Team Motivated This Summer
Carlo Pacis — June 12, 2017 — June 12, 2017 Summertime is here, and for your business, it could mean a prime time for marketing. Summer’s one of the best times to run a social media contest; I love it because there’s a ton of different potential contest themes and prize ideas. In this article, … Continue reading 20 Creative Summer Giveaway Ideas
