Ken Sterling — February 13, 2018 Follow @ken_sterling — February 13, 2018 In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch … Continue reading The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe
Tag Archives: Success
The Formula to Performance Management Success
Michael Heller — February 7, 2018 — February 7, 2018 Performance management can be a tricky aspect to conquer. In a survey by Deloitte, 75% of respondents believed performance management was a key issue in their organization, and 89% were either in the process of changing their system, or were planning to do so within … Continue reading The Formula to Performance Management Success
Case study: On-page + off-page SEO working together = success
Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. Eric Enge on February 7, 2018 I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find … Continue reading Case study: On-page + off-page SEO working together = success
3 Strengths That Can Help Ensure SaaS Success
Cres Ferell — February 6, 2018 Follow @cresferrell — February 6, 2018 StartupStockPhotos / Pixabay SaaStr is one of the largest gatherings of enterprise software professionals in the world. This will be my third time attending, and I’m excited to connect with other investors and meet promising founders to learn and share about the future … Continue reading 3 Strengths That Can Help Ensure SaaS Success
How To Be A Huge Success
Samantha Martin — February 5, 2018 Follow @Socially_Sam — February 5, 2018 If you want to be a huge raving success then you need to do this one thing. Just this simple, little, tiny, thing. Oh, there goes me with the clickbait! I’m turning into one of those cringy online marketers. Sadly I don’t want … Continue reading How To Be A Huge Success
3 tips to make every martech implementation a success
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success
The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
The unique selling proposition: A key element for SEO success
Columnist Fili Weiss explains what a unique sales proposition (USP) is and why every indexable page on your site needs one. Fili Wiese on January 22, 2018 Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every … Continue reading The unique selling proposition: A key element for SEO success
The UX Designer’s Guide for Post-Launch Success
Freya Gothelf — January 22, 2018 — January 22, 2018 As a UX Designer your job is always far from over. All the effort spent planning, researching, and creating an app will get you to launch, but the time invested in post-launch production will really ensure you create an app staple users can’t live without. … Continue reading The UX Designer’s Guide for Post-Launch Success
Ensure Success with the Right PR & Digital Marketing Agency
Linda Landers — January 19, 2018 Follow @GirlpowerPR — January 19, 2018 Hiring the right PR & Digital Marketing agency will have a tremendous impact on the success or failure of your communications program. But with the increasing number of agencies, consultancies and solopreneurs out there today, the choices have gotten almost too plentiful. So … Continue reading Ensure Success with the Right PR & Digital Marketing Agency