To Succeed, Marketers Must Consider Digital Experiences by Jim Hamilton , March 6, 2020 The response to the “death of the cookie” by brands, agencies, and industry experts is often focused on the return to prominence of first-party and context-based targeting. Perhaps more quietly, leading players are upping the ante on the experiences they’re providing … Continue reading To Succeed, Marketers Must Consider Digital Experiences
Tag Archives: Succeed
How to Succeed with Personal Branding on LinkedIn
Wendy Marx — February 26, 2020 LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you’ll find everything to make your brand shine. But that doesn’t mean that your personal brand will be an automatic success. You’ll need to know a few tactics to succeed in … Continue reading How to Succeed with Personal Branding on LinkedIn
Broaden your marketing skills to succeed as an agile marketer
To be a good agile marketer, get yourself comfortable with the uncomfortable. Stacey Ackerman on January 13, 2020 As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather … Continue reading Broaden your marketing skills to succeed as an agile marketer
How to Succeed in Personal Branding on Social Media
Wendy Marx — January 13, 2020 Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an important place for personal branding on social media. But … Continue reading How to Succeed in Personal Branding on Social Media
3 Things You Need to Control to Succeed as a Leader
Gleb Tsipursky — January 7, 2020 Successful leaders know that we can control only 3 things in our life: our thoughts, feelings, andbehaviors. If we can take charge over those, we can lead our organizations, and our lives, to our ownvision of success. That vision may differ for successful leaders: some want to grow their … Continue reading 3 Things You Need to Control to Succeed as a Leader
How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Adam Dorfman on August 23, 2019 at 2:55 pm The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a recent column, I discussed the example … Continue reading How brick-and-mortar retailers can succeed on Amazon
Understanding Stock Photography and How to Succeed in Microstock Business (Part 1)
Augustine Masiga — January 23, 2019 Follow @https://twitter.com/AugustineMasiga — January 23, 2019 hhach / Pixabay According to Forbes, Instagram is considered the “Best social media platform for customer engagement.” One billion people use Instagram, 500 million are daily active users, uploading 100 Million photos everyday. Instagram has not only helped create a niche – smartphone … Continue reading Understanding Stock Photography and How to Succeed in Microstock Business (Part 1)
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Danielle Savin on January 18, 2019 In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — … Continue reading 4 building blocks to help your brand’s SEO strategy succeed
How To Build Capacity To Succeed During Exponential Times
Paul Keijzer — September 25, 2018 Follow @Paul_Keijzer — September 25, 2018 FotografieLink / Pixabay You may have a stellar strategy and vision to exponentially grow your company into something that’s larger than you and your leadership. However, all your efforts would be in vain if you don’t have the capacity to implement those strategies. … Continue reading How To Build Capacity To Succeed During Exponential Times
Want TV To Succeed? Focus On The Search Bar
Want TV To Succeed? Focus On The Search Bar by Daniel Gulick , Op-Ed Contributor, (July 31, 2018) You have probably read the headlines, because I certainly have: “advertisers spend more on digital ads than TV,” or “TV ad spending continuing to decline.” Is advertising on TV a hopeless effort? Should TV be abandoned in … Continue reading Want TV To Succeed? Focus On The Search Bar
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