Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. By Lauren McGrath February 23, 2026 When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and … Continue reading Email retention after Gmail’s ‘Manage Subscriptions’ rollout
Think Gmail’s new unsubscribe tool will wreck your email list? Not if you’re already prioritizing segmentation and engagement. Brian McKenna on July 29, 2025 It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier iOS updates that made them harder to meet — have … Continue reading Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders
The IAB’s unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case. Constantine von Hoffman on October 28, 2024 Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” … Continue reading Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
The US has sued Adobe over early termination fees and making subscriptions hard to cancel The FTC took action after receiving numerous complaints from consumers across the country. pranav dixit Updated Mon, Jun 17, 2024 REUTERS / Reuters The US government has sued Adobe and two senior company executives for allegedly deceiving consumers by … Continue reading The US has sued Adobe over early termination fees and making subscriptions hard to cancel
Spotify is raising the cost of Premium subscriptions, again The Family plan will be $20 monthly, up from $17. sarah fielding Mon, Jun 3, 2024 NurPhoto via Getty Images Spotify is officially raising its Premium subscription rates in the US come July, following reports of the move in April. The platform is increasing its … Continue reading Spotify is raising the cost of Premium subscriptions, again
Company also puts a “temporary” ban on advertising to minors to avoid violating new EU privacy protections. Nicola Agius on October 30, 2023 Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. It is also putting a “temporary” ban on ads to those under 18. People over 18 in the EU, … Continue reading Europe gets ad-free Facebook and Instagram subscriptions
By Jeremy Caplan August 21, 2023 5 quick ways to streamline your newsletters Search for “unsubscribe” in your inbox to find newsletters to cull. Use Gmail settings to sift newsletters out of your primary inbox. Adjust Gmail filters to organize your reading by category. Try Superhuman for reading Gmail—it has a news tab. Read more. Shortwave, an app for reading Gmail, … Continue reading 7 tools to streamline your newsletter subscriptions
Between 2016 and 2021 cable has lost more than 25% of all US households. Constantine von Hoffman on March 17, 2022 Fewer than half of all U.S. households will have a cable TV subscription by 2023, according to a new study. The study, by Insider Intelligence, expects the total number of pay TV households to … Continue reading Cable TV subscriptions set to drop below 50% of all US households
Nupura Ughade July 21, 2021 Twitter recently announced their subscription module called Twitter Blue, hence finally taking a plunge into the world of subscriptions. It is available for their ‘power users’ in Canada and Australia with premium features at a monthly subscription fee. Twitter was considering the move to subscriptions since their ad revenues saw … Continue reading 3 Ways Subscriptions Can Power your Growth
Christa Tuttle October 23, 2020 An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible. If you are looking for some tactics … Continue reading Tactics to Increase Your Newsletter Subscriptions
