Amazon, Microsoft Struggle With AI Inaccuracies by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2023 Amazon and Microsoft have been backed against a brick wall. The companies are facing a backlash over whether generative artificial intelligence (GAI) is mature enough to take on certain complicated tasks and provide accurate answers. With Amazon, the focus is … Continue reading Amazon, Microsoft Struggle With AI Inaccuracies
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
By Shalene Gupta February 01, 2023 On average, Black-owned businesses start with $35,000 in capital, compared to white-owned businesses, which start with $107,000, according to a McKinsey study. Yet Black-owned businesses could add a potential $190 billion to the economy, according to a new study by Shopify. Shopify interviewed over 500 Black entrepreneurs to understand … Continue reading Shopify: Black-owned businesses could add $190 billion to the economy but still struggle to get funding
Consumers Struggle To Find Accurate Information From Brands Online by Laurie Sullivan , Staff Writer @lauriesullivan, February 3, 2023 Data shows that failing to provide helpful online answers to customer questions could lead to a loss of business, with 47% in a Yext survey saying they were unable to make an online purchase because the website’s … Continue reading Consumers Struggle To Find Accurate Information From Brands Online
By Chris Morris December 01, 2022 While many Twitter users are making a lot of noise about terminating their accounts and heading elsewhere, they’re quickly finding that the alternatives aren’t quite ready for prime time—and certainly aren’t prepared for the major influx of users they’ve seen since late October. And the problem may not … Continue reading Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform
By Shalene Gupta November 11, 2022 For many veterans of the U.S. Armed Forces, the challenges of military service don’t stop once they’ve returned home. They reenter civilian life with trauma that affects their mental health and their ability to hold down a job. All Points North, a mind-body health company, surveyed 1,000 veterans on … Continue reading Many veterans struggle to hold down a job due to struggles with mental health
Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug: The email address is the foundational piece of self-reported data. That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Brands Struggle With Providing Good Customer Experiences by Rob Williams , June 10, 2022 Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied. U.S. consumers have a worse opinion of brands than they did a year ago amid the difficulties in providing a positive customer experience (CX). After several years of … Continue reading Brands Struggle With Providing Good Customer Experiences
