Tag Archives: Structured

Pros & Cons Of Google’s New Structured Data For Reviews

Pros & Cons Of Google’s New Structured Data For Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2022 Google this week added several important updates to search, but two in particular help marketers assist consumers in finding information across the web indexed from company and brand sites. For starters, on Friday Google announced the … Continue reading Pros & Cons Of Google’s New Structured Data For Reviews →

Action Plans: The Well Structured “To-Do”

Business Planning

Dave Brock November 30, 2020 My life seems to be spent in one meeting after another. Reviews of all types, planning sessions, problem solving sessions, training—you name it, I go from meeting to meeting. In most of those meetings, we are trying to address some issue–how to win a deal, how to address performance issues, … Continue reading Action Plans: The Well Structured “To-Do” →

How to Create the Ideally Structured Blog Post

Blogging

Brianne Schaer — October 17, 2019 Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the … Continue reading How to Create the Ideally Structured Blog Post →

5 Reasons to Add Structured Data to Your Site

Search Engine Optimization

By Ann Smarty June 11th, 2018 Structured data is a way of providing better context for Google, so it can read what is on your page and better understand it. It includes multi-platform supported markup to let you add a lot of important indexable information, often invisible to human users. Structured data first hit the … Continue reading 5 Reasons to Add Structured Data to Your Site →

Ask the SMXpert: SEO markup and structured data

SEO Education

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. Debra Mastaler on May 22, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is … Continue reading Ask the SMXpert: SEO markup and structured data →

Making Use of Google’s Structured Data

Google Tools

Garry Grant — October 5, 2017 Follow @seoinc — October 5, 2017 geralt / Pixabay Structured data is about telling the search engines exactly what the data in your website is. Bots can read the information when they crawl your site, but adding the schema helps the bots understand the kind of data they’re reading, … Continue reading Making Use of Google’s Structured Data →

Make It a Double! With Two Lines of AdWords Structured Snippets

Google Advertisement

Pauline Jakober — August 25, 2017 Follow @GrpTwentySeven — August 25, 2017 When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I … Continue reading Make It a Double! With Two Lines of AdWords Structured Snippets →

What’s a Structured & Optimized Webpage? [Infographic]

Web Optimization Guidelines

Julia Fayre — July 6, 2017 Follow @JuliaFayre — July 6, 2017 Planning to set up a new business? Need help with creating a professional brand image? You’ve come to the right post! For any successful business or company, one of the most important steps is to construct a website. A website is just like … Continue reading What’s a Structured & Optimized Webpage? [Infographic] →

Are You Missing Structured Data on Your Website?

Website Guidelines

Ollie Reardon — May 31, 2017 — May 31, 2017 To help search engines such as Google or Duckduckgo to get a better understanding of the content you have displayed on your website, you can use “Structured Data”. Structured Data is a list of details about the web page, that isn’t rendered on the actual … Continue reading Are You Missing Structured Data on Your Website? →

A Primer On Automating AdWords With Structured Data

Marketing Automation

Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads. Frederick Vallaeys on February 18, 2016 One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of ads … Continue reading A Primer On Automating AdWords With Structured Data →