Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads. Frederick Vallaeys on February 18, 2016 One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of ads … Continue reading A Primer On Automating AdWords With Structured Data
by Nigel Stevens November 24, 2015November 24, 2015 Google is giving online merchants a new way to stand out over the highly competitive Black Friday shopping weekend. AdWords structured snippets, which let online advertisers customize their PPC ads with valuable product and store information, have two new header fields: Black Friday and Cyber Monday. These … Continue reading Sell More on Black Friday and Cyber Monday with AdWords Structured Snippets
By Ryan Cruz|2015-09-22T11:36:35+00:00September 23rd, 2015|PPC|0 Comments Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a “preview” of the type of content your site provides. While it’s additional “real estate” for your ads, a lot of people got frustrated because these dynamic structured snippets would be adding “snippets” that are totally … Continue reading 3 Things You Need To Know About Adwords’ Structured Snippets
