Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. Matt Lawson on August 31, 2017 When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with … Continue reading Your account structure might be hurting performance. Here’s why (and how to fix it)
Evelyn Timson August 7, 2017 rawpixel / Pixabay According to a survey conducted by Headstream, almost 79% of adults think that brands telling stories is a positive thing, but only 64% believe that brands are doing it well. The survey also found that a great story will influence 15% of an audience to make a … Continue reading Breaking Down Storytelling Structure in Brand Video
Dania Dunlap-Hurden — August 5, 2017 — August 5, 2017 cdu445 / Pixabay Meetings. The word is enough to strike fear into the hearts of most employees. It evokes wasted time, wasted money, and, above all, wasted energy. They’re slow, pointless, and most of them could be accomplished via email, right? Wrong. Meetings don’t have … Continue reading How to Structure Your Meetings to Help, Not Hurt, Efficiency
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users. Ryan Shelley on June 28, 2017 When a user lands on your site for the very first time, do they know where to go? Can they find the information they … Continue reading The SEO benefits of developing a solid site structure
Andy Beohar — June 20, 2017 Follow @sevenatomsbuzz — June 20, 2017 AdWords can be a beautiful thing—but for some, it can be a nightmare. Setting up the right AdWords account structure is crucial to campaign success, but it’s not as easy as one might believe. But I’m here to settle your fears. The truth … Continue reading PPC Management Agency Tips for AdWords Account Structure
How to set up shopping campaigns that let you act on unique insights about your products. When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or … Continue reading The perfect structure for managing profitable shopping ads
Justin Wilson — May 25, 2017 Follow @Jus_Wilson— May 25, 2017 Is it important? Site structure is one of the most important and overlooked areas of Search Engine Optimisation (SEO). While it is impossible to understand precisely how much of an impact site structure has on search engine results, we can assume that it is … Continue reading Site Structure and SEO
Andy Beohar — May 5, 2017 Follow @sevenatomsbuzz— May 5, 2017 Developing account structure for a new AdWords account can be a daunting task. After all, account structure is what ultimately sets up your campaigns to be either a success or a fiery disaster. But don’t bury your head in the sand just yet—we’re here … Continue reading PPC Management Agency Insider Tips for PPC Account Structure
Bobby Kittredge — May 7, 2017 — May 7, 2017 One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need! Building a successful … Continue reading The Last Guide to AdWords Account Structure You’ll Ever Need
Merritt Aho — April 25, 2017 — April 25, 2017 The initial phase of establishing an optimization practice at any organization is an exciting time. Big wins often accompany putting companies and careers on an upward trajectory. But it can also be a real challenge knowing where to start and how to lay a solid … Continue reading How to Build and Structure a Conversion Optimization Team
