Bank Reports Show US Consumer Remains Strong ValueWalk / Oct 19, 2023 After solid reports from JPMorgan (NYSE:JPM), Wells Fargo (NYSE:WFC), and Citigroup (NYSE:C), traders turned their focus to Goldman Sachs and Bank of America as they continued to search for clues about the strength of the U.S. consumer and economy. Both Goldman Sachs and Bank … Continue reading Bank Reports Show US Consumer Remains Strong
Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA. Nicola Agius on July 2, 2023 Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had … Continue reading Universal Analytics dies aged 11: ‘Be brave and be strong’
How to Develop a Strong Brand Identity for Your Business? GRIT DAILY / 02 Jun 2023 To help you create a powerful brand identity for your business, we asked founders, CEOs, and marketing professionals for their best advice. From personifying your brand to determining your unique value proposition, here are the top 10 tips … Continue reading How to Develop a Strong Brand Identity for Your Business?
Floor & Decor On How Contractors, Installers Create Strong Campaign Results by Laurie Sullivan @lauriesullivan, May 12, 2023 Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to … Continue reading Floor & Decor On How Contractors, Installers Create Strong Campaign Results
IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth. Constantine von Hoffman on April 14, 2023 Digital advertising revenue growth slowed to 10.8% last year with a total of $ 209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by … Continue reading 2022’s strong digital ad revenue growth unlikely to continue
60% of businesses say they are increasing spending on marketing technology, services and personnel this year. Constantine von Hoffman on March 13, 2023 Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in … Continue reading Martech spending continues strong despite rocky economy
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
How To Build A Strong Sales Team In Asia by Alex Yelenevych , February 7, 2023 Expanding to a new market is always challenging, especially if the local culture differs from your native country’s. My company comes from Ukraine, and we’ve been operating in European and American markets for many years. Still, it didn’t prepare … Continue reading How To Build A Strong Sales Team In Asia
By Michael Grothaus November 14, 2022 The collapse of crypto exchange FTX is having ramifications across the crypto industry. Last week, crypto lender BlockFi paused withdrawals due to the “lack of clarity” surrounding “the status of FTX.com, FTX US, and Alameda.” That “lack of clarity” is something investors of other exchanges are now … Continue reading Crypto.com CEO tries to reassure investors it has a strong balance sheet after the FTX collapse
