Tag Archives: Strong

Strong Cyber Week sales show consumers are willing to spend

Cyber Monday

U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023  Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend →

Amazon Reports Strong Demand For Advertising And AI Services

Amazon Advertisement

Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan  @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services →

Universal Analytics dies aged 11: ‘Be brave and be strong’

Google Analytics

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA. Nicola Agius on July 2, 2023 Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had … Continue reading Universal Analytics dies aged 11: ‘Be brave and be strong’ →

Floor & Decor On How Contractors, Installers Create Strong Campaign Results

Marketing Campaigns

Floor & Decor On How Contractors, Installers Create Strong Campaign Results by Laurie Sullivan  @lauriesullivan, May 12, 2023 Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to … Continue reading Floor & Decor On How Contractors, Installers Create Strong Campaign Results →

2022’s strong digital ad revenue growth unlikely to continue

Revenue Streams

IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth. Constantine von Hoffman on April 14, 2023 Digital advertising revenue growth slowed to 10.8% last year with a total of $ 209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by … Continue reading 2022’s strong digital ad revenue growth unlikely to continue →

Martech spending continues strong despite rocky economy

Marketing Budgets

60% of businesses say they are increasing spending on marketing technology, services and personnel this year. Constantine von Hoffman on March 13, 2023 Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in … Continue reading Martech spending continues strong despite rocky economy →

Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel

Reports

Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel →

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