Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases by Karlene Lukovitz @KLmarketdaily, June 17, 2022 Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer. The function eliminates the need for QR codes, which have … Continue reading Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies. Chris Wood on April 19, 2022 Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through other channels. A clean room is a type of privacy-enhancing technology (PET). … Continue reading Roku announces clean room for streaming campaigns
Crunchyroll subscribers can finally watch anime offline But you’ll need to pay for a higher tier subscription. C. Fisher @cfisherwrites August 24th, 2020 Crunchyroll Today, Crunchyroll is introducing new membership tiers, two of which allow offline viewing. Crunchyroll already had free and $8 (Fan) subscriptions. Now, the anime streaming service is offering two additional tiers: … Continue reading Crunchyroll ends free ad-supported simulcast streaming for 2022 spring anime season
Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
DistroTV’s free ad-supported streaming television (FAST) service expands to Latin America. Chris Wood on January 20, 2022 Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., as well as in Latin America. The new bundle … Continue reading DistroTV announces Spanish-language ad-supported free streaming bundle
A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year. Chris Wood on January 18, 2022 As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it … Continue reading Is demand for ads on streaming services declining?
Susan Gilbert November 26, 2021 Today I have some live streaming video tools to help you improve your brand presence online. Video content is now the number one way to building a brand online. With an interactive broadcast you can quickly attract an interested audience. By taking advantage of live streaming tools you can host … Continue reading Live Streaming Video Tools for Brands
Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022 by Wayne Friedman , October 8, 2021 Digital music streaming will continue to be the key driver in higher global music revenues, and ad revenues are a key piece of that growth. They are expected to spike 37% this year and … Continue reading Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
With the tool, businesses can set up their own streaming app and even sell ads into their content. Chris Wood on October 8, 2021 This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. By building out a … Continue reading Brightcove introduces B2B streaming tool CorpTV
Darren Low December 1, 2020 Instagram Live has changed the way it manages live streaming video, and we think it makes streaming a much better deal on the platform for brands. Live streaming saw a huge resurgence in 2020. This was mostly down to the fact that the world experienced a huge epidemic in the … Continue reading Instagram Live Extends Limits, Making Live Streaming a Better Option
