by Nate Vickery April 8, 2016 Follow @NateMVickeryApril 8, 2016 Having a business blog has become a necessity in the modern day and age of online commerce. If you want your business to maintain an internet presence and keeps drawing customers, you must have a blog with lots of quality content on it. In fact, … Continue reading Promotion, Strategy and Audience: Do You Business Blog?
by Anna Osgoodby April 8, 2016 Follow @annaosgoodbyApril 8, 2016 The trend to make your brand experience more engaging and personable on social media continues to evolve and live video has quickly become a favorite tactic. Live video allows you to connect with your audience in real-time — adding elements of transparency and accessibility beyond … Continue reading Why You Should Add Live Video to Your Social Media Strategy
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey. Derek Edmond on April 7, 2016 Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of hundreds, if … Continue reading How to map keyword strategy to B2B buyer intent
by Patrick Antinozzi April 5, 2016 Follow @pattitudezApril 5, 2016 We have reached a critical point in retail. As large brick and mortar retail stores continue to shutter and industry experts keep shouting buzzwords like big data, personalization, and omnichannel, the retail landscape is shifting fast. Sure, the terminology might make it sound like these … Continue reading What It Means To Have A Digital Strategy (And Why You Should Care)
by Mariia Lvovych April 4, 2016April 4, 2016 The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might … Continue reading How Effective is Your Current Online Marketing Strategy
by Tom Pick April 1, 2016April 1, 2016 Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing … Continue reading The Basics of B2B Social Media Marketing Strategy
For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet. However, the constantly rising popularity of social media is forcing advertisers to sit down and think, “Am I really using the best strategy for my brands now?” So, now … Continue reading SEO vs. Social Media: How to Choose the Best Strategy
by Jonny Rosen March 27, 2016 Follow @ohjonnyMarch 27, 2016 How many times have you or someone you know replied to a post on Facebook with, “I wish there could be a LOVE button for this!” Or maybe, when you read about something sad that’s happened to a friend or you want to react to … Continue reading Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy?
by Angela Hausman, PhD March 25, 2016 Follow @MarketingLetterMarch 25, 2016 Discussing B2B digital marketing with business owners is frustrating. They think digital marketing is something that works for B2C brands and, even then they only think it works for tech brands and those will an exciting product consumers can get stoked about. Take a … Continue reading B2B Digital Marketing Strategy [Infographic]
by Jake Camacho March 23, 2016March 23, 2016 With so many people talking about social media these days, there’s bound to be a bit of misinformation thrown into the mix. It can all get very confusing – especially if you’re new to the game. Even seasoned pros can be misled by all the half-truths floating … Continue reading Are These Social Media Myths Hurting Your Strategy?
