by Simon Bonello May 9, 2016 Follow @bigpic_agencyMay 9, 2016 Let’s not overcomplicate things. Digital strategy is simply to put a plan in place to accomplish objectives using digital channels. As Benjamin Franklin said, “If you fail to plan, you are planning to fail!” Without a defined digital strategy your project is at risk of … Continue reading Digital Strategy. You Need It.
Tag Archives: Strategy
6 Ways to Grow Your Instagram Advertising Strategy
by Brandon Gains May 5, 2016 Follow @brandongainsMay 5, 2016 Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users per month and an average of 80 million photos posted per day. The platform’s current per-follower engagement rate is 4.21 percent. That … Continue reading 6 Ways to Grow Your Instagram Advertising Strategy
What’s Your Video Strategy?
by Allie VanNest May 2, 2016 Follow @parselyallieMay 2, 2016 Digital publishers and brands have been interested in the possibility of video for quite some time, and some are getting pretty serious about creating viable video strategies. Mashable, for example, just downsized its staff to focus on creating more video content — leaving other content … Continue reading What’s Your Video Strategy?
These 3 Business Directories Are An Integral Part of Your Local SEO Strategy
by Jeff Millett April 30, 2016 Follow @jefftheseowhizApril 30, 2016 The idea that business directories are obsolete is shortsighted. Just because you have a killer website and a brilliant social media strategy doesn’t mean you can afford to overlook one of the easiest ways to improve your online visibility. Business directories are an integral part … Continue reading These 3 Business Directories Are An Integral Part of Your Local SEO Strategy
4 More Reasons Your Business Needs a Talent Assessment Strategy
by Megan Nau April 30, 2016April 30, 2016 With CEOs paying more attention to both people and metrics, a data-driven talent assessment strategy should be a no-brainer in an organization’s hiring process. However, for many executives, a talent assessment strategy is an afterthought, and is almost never considered a strategic tool that can have a … Continue reading 4 More Reasons Your Business Needs a Talent Assessment Strategy
LinkedIn Networking Strategy Gets Better Results
by JoAnne Funch April 29, 2016 Follow @joannefunchApril 29, 2016 Graphic from Pexels Without a doubt, having a LinkedIn networking strategy gets better results. So whether you are networking online or offline you need a plan to make best use of your time and to meet your professional goals. I don’t mean a throwing things … Continue reading LinkedIn Networking Strategy Gets Better Results
Moving Past Responsive Design to a Mobile-First Email Strategy
by Howard J. Sewell April 28, 2016 Follow @hjsewellApril 28, 2016 By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so … Continue reading Moving Past Responsive Design to a Mobile-First Email Strategy
Why Your Brand Needs an Instagram Video Marketing Strategy
by Anish Patel April 28, 2016 Follow @JoinRevolutionApril 28, 2016 Instagram recently rolled out an update that allows you to record and post 60-second videos, a dramatic increase from its previous 15-second video capabilities. Furthermore, the social network is adding unique video features, such as slow-motion capabilities and video view counts, to the platform. Instagram … Continue reading Why Your Brand Needs an Instagram Video Marketing Strategy
Tips for Building a Quality Automotive SEO Strategy
by Omari Matthew, , Staff Writer, April 27, 2016 With Search being a foundational component of most auto dealers’ digital marketing strategy, over-saturation has made getting to the top of a Google or Bing search list that much harder. At our Marketing Automotive Conference, Andrew MacLeay, Director of DigitalMarketing, Dealer.Com discussed what dealers can do … Continue reading Tips for Building a Quality Automotive SEO Strategy
Social Media Strategy: LinkedIn Tips for Professional Networking
by Juli Durante April 27, 2016April 27, 2016 LinkedIn, recognized by most as “the business social network” is also the third-highest visited social site, behind Facebook and Twitter. Because of its professional tone, it’s often an ideal platform for B2B social media strategies. But beyond brands, LinkedIn is the place for you to network about … Continue reading Social Media Strategy: LinkedIn Tips for Professional Networking
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