by Zach Heller Follow @zhellerAugust 11, 2016 Welcome to the first installment of the Day One Strategy series. This is a weekly blog series that will address how to start from scratch. Each week we’ll discuss a new topic and offers tips for the business that is taking their very first step. Today’s Topic = … Continue reading Day One Strategy – Part 1
by Suzanna ColbergAugust 15, 2016 Today’s job applicants are more connected than ever before, and they expect your company to be as well. If your organization hasn’t integrated mobile into your talent acquisition strategy, you’re missing out on dozens of high-potential hires. According to Cisco’s 2015 Visual Networking Index Mobile Data Forecast 2014 – … Continue reading How to Make the Most of Your Mobile Talent Assessment Strategy
by Ritika PuriAugust 5, 2016 Let’s face it: the sales process can feel like a rabbit hole. When you’re staring at a computer screen, wondering whether or not to write “that” email, it’s easy to get lost in your imagination. Will your prospect think you’re too aggressive for following up too often or too soon? … Continue reading Craft a Brilliant Follow-Up Strategy with 3 Simple Metrics
By: Rand Fishkin, August 5th, 2016 Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? – Whiteboard Friday What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped … Continue reading Should Marketers Focus on SEO Or Conversion Strategy
by Julia Blake Follow @JulieBLKAugust 5, 2016 Pokemons are in and out, there and everywhere… I can’t remember the same worldwide madness about a toy since probably the 1990s when every teenager had a Tamagotchi. Remember, hah? That was crazy how children took care about the inanimate creatures that needed to be feed and pay … Continue reading Build Your Own Pokemon Go Marketing Strategy [Real Example]
by Rick Lepsinger Follow @onpoint_llcAugust 5, 2016 We all would like to be part of a top-performing company, but what does it really take to build one? Our research on how top-performing companies prepare for and manage change and how they execute plans and strategies effectively reveals some interesting similarities and differences between the best … Continue reading Strategy Execution: How Top Companies Get Ahead of the Competition and Stay There
by Sarah Beth JonesAugust 10, 2016 Putting a lot of time into your marketing strategy, but not seeing the kind of results you want? There are a lot of reasons why your marketing strategy may not be hitting the mark, here’s a breakdown: You aren’t content marketing — Content marketing is still relatively new on … Continue reading Why Your Digital Marketing Strategy Isn’t Working
by Rebecca Lee White Follow @rleewhiteAugust 9, 2016 On August 2, Instagram announced that it will be releasing Instagram Stories, a feature that allows users to take, edit, and share photos and videos that will expire after 24 hours. Rolling out over the next few weeks, Instagram Stories has caused controversy due to its striking … Continue reading How Instagram Stories Will Impact Your Marketing Strategy
by Anthony BroveroAugust 9, 2016 Facebook hashtags can be a confusing topic for someone first getting into social media marketing. So we rounded up these fine social media experts to help clarify the hashtag’s role with Facebook marketing and what the appropriate uses are for your business. Social Media Experts Weigh In On The Facebook … Continue reading Facebook Hashtags: Where Do They Fit In Your Marketing Strategy?
August 4, 2016 What if I told you there’s one thing that you can do right now as a sales leader that will help you achieve higher team quota attainment, more revenue growth, higher sales velocity, and increase in lead conversion rate? It’s not a magic new magic sales methodology and it has nothing to … Continue reading Sales Enablement: How to Use Using Content, Training, Strategy and Technology to Drive Productivity in Your Sales Force
