Jeanette Maister — February 21, 2018 Follow @jeanettemaister — February 21, 2018 rawpixel / Pixabay Interviews are a crucial part of the hiring process, but if you’re not getting feedback to your hiring managers, candidates and potential team members, you’re missing out. There are five types of feedback that result from any interview. Here’s how … Continue reading A Well-Rounded Interview Feedback Strategy: 5 Types to Include
Stuart Cross — February 21, 2018 Follow @stuart_cross — February 21, 2018 Last week, I met with an old client who shared with me his company’s latest strategy pack. The document, prescribed by the Group Head Office, was 126 pages long and full of analysis, charts, tables, graphs and action plans. There was also one … Continue reading The Key To A Great Business Strategy
Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they’re not the best way to proceed. Mark Traphagen on February 20, 2018 We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find … Continue reading Why hacking social media algorithms is a losing strategy
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Nandini Rathi on February 16, 2018 There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as … Continue reading How to build a better marketing strategy using new technologies available today
George Mathew — February 16, 2018 — February 16, 2018 You already know the advantages of content marketing. Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally. Content also gets linked and drives referral traffic. E-commerce websites can benefit a lot by engaging in creating content for … Continue reading How to Develop your eCommerce Content Marketing Strategy [With Examples]
Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales
Hannah Swanson — February 15, 2018 — February 15, 2018 If customer acquisition were always easy, business would be a cakewalk. If acquiring new customers were simple, there would be no books, conferences or the need for B2B marketing organizations to develop a defined strategy. However, managing the costs and methods for customer acquisition and … Continue reading The 11 Common Symptoms of a Sick Customer Acquisition Strategy
Brian Appleton — February 14, 2018 Follow @BArailrunner — February 14, 2018 SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other. In case you’re not familiar, link building is the practice of getting websites and publications to link to your website pages and content. These types … Continue reading 4 Link Building Strategy Tips that Will Boost Your Website Authority
Ken Sterling — February 13, 2018 Follow @ken_sterling — February 13, 2018 In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch … Continue reading The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe
Abhishek Shah — February 8, 2018 — February 8, 2018 Artificial Intelligence or AI. What comes to your mind when you hear these words. A robot with a human face or a terminator. But we’re not talking about them here. We’re talking about super intelligent algorithms. There are three different classifications of artificial intelligence: Artificial … Continue reading How to Implement Artificial Intelligence Into Your SEO Strategy
