Dawn Ellis — December 5, 2019 Follow @eventsstructure So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay. In fact, according to the Event Marketing 2019: Benchmarks and Trends Report, between 2017 and 2018 the … Continue reading Why Events Should Be Part of Your Strategy
Tag Archives: Strategy
Chatbots: Basics, Strategy, Best Practices
Natalie Boyd — December 2, 2019 The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your business could ever successfully utilize one, that it’s way too complicated, and it won’t really help the bottom line of your business — it’s simply not true. Chatbots … Continue reading Chatbots: Basics, Strategy, Best Practices
How to perfect your email marketing strategy this holiday season
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season
Customer-Centric Strategy: Definition and Benefits
Josh Ho — November 27, 2019 Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat customers. With review sites, social media, screenshots, live streaming, and mobile video, a business can’t hide from a bad customer experience. This change in itself is not a reason … Continue reading Customer-Centric Strategy: Definition and Benefits
The Top Strategy to Create a Web Analytical Roadmap
Janvi Arora — November 21, 2019 Follow @janviarora85 It’s almost 2020, and you must have realized how important it is to have a web analytical measurement strategy in place. You must have set aside your time and resources aside for other internet marketing activities like lead generation, social media ads, PPC ads. But web analytics … Continue reading The Top Strategy to Create a Web Analytical Roadmap
5 Awesome Tips to Level Up Your Social Media Strategy
Gaurav Belani — November 18, 2019 Follow @BelaniGaurav Source: Pixabay Social media is governing our lives. Of the 7.7 billion people in the world, nearly 3.5 billion use social media. In other words, roughly one in two people across the globe access popular social media platforms like Facebook, Instagram, Twitter, and YouTube. Further, an infographic … Continue reading 5 Awesome Tips to Level Up Your Social Media Strategy
How Your Email Marketing Strategy will Change in the 2020s
Nico Prins — November 18, 2019 Follow @nhdprins Every few years, someone stands up and says that email marketing is dying. Others argue that with the rise of social media, it has already been dead for a long time. However, the data doesn’t support this at all. In fact, it’s hard to know exactly what … Continue reading How Your Email Marketing Strategy will Change in the 2020s
How UX Complements SEO to Improve Conversion Strategy
Sam Osborne — November 14, 2019 In this article, we look at the significant impact user experience (UX) can have on SEO and your conversion rates. Your SEO strategy might be bringing in plenty of traffic but what are those visitors actually doing when they land on your website? Your marketing objectives revolve around user … Continue reading How UX Complements SEO to Improve Conversion Strategy
How People Analytics Informs HR Strategy
James O’Flaherty — November 13, 2019 Let’s face it- technology has our brains inundated with unprecedented amounts of information. As a result, we’ve developed countless platforms and pieces of technology infrastructure that keep us organized, efficient, and profitable. The advent of technology in the business world combined with its future potential makes this an exciting … Continue reading How People Analytics Informs HR Strategy
3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
Joe Martinez — November 12, 2019 It still boggles my mind how many PPC marketers say they have not even tried Quora yet. Yes, more channels may mean more work, but shouldn’t we be doing everything we can to help our clients stay in front of their target audience? Isn’t it always worth it to … Continue reading 3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
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