Tag Archives: Strategy

The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy →

Develop a Customer Journey Strategy: Examples and Tips

Customer Communication

Mia Jacobs — October 28, 2019 Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals using your product, you’ll create loyal customers for life. … Continue reading Develop a Customer Journey Strategy: Examples and Tips →

How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)

Product Development

Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1) →

5 Fundamentals of Any Demand Generation Marketing Strategy

Marketing Strategy

Karleigh Fantacone — October 23, 2019 Picture it. You have a product or service that isn’t getting the attention you hoped for and, therefore, you’re not meeting the goals you had for it either. Why is this happening? Maybe it’s a new product no one knows about yet or maybe you improved a service offering, … Continue reading 5 Fundamentals of Any Demand Generation Marketing Strategy →

Have a Talent Strategy, Sure — Just Quit Talking About It So Much

Talent Management

Ed Muzio — October 21, 2019 Follow @edmuzio You hire a neighborhood teen to mow your lawn and trim your hedges every week. “Keep everything looking clean” is all you ask, and you’re happy to pay the modest fee for the service. The thing is, he wants to talk tools. He’s proud to show you … Continue reading Have a Talent Strategy, Sure — Just Quit Talking About It So Much →

Soapbox: Hope is not a marketing strategy

Marketing Strategy

When you give a creative team a strategic, authentic and singular insight, it will inspire great work. Theresa Forman on October 15, 2019 Building a corporate, product or service brand – or planning any go-to-market activity in support of that brand (campaign, website, content, etc.) – in the absence of a strategy is like building … Continue reading Soapbox: Hope is not a marketing strategy →

How to Drive e-Commerce Sales Through an Email Marketing Strategy

eCommerce eMail Marketing

Rachel Smith — October 10, 2019 Follow @EKM_UK If you’ve had an online shop for quite some time or you’re new to setting up your e-commerce shop, you will always want to drive sales as much as you can. While there are many ways you can go about driving sales from PPC, to content marketing, … Continue reading How to Drive e-Commerce Sales Through an Email Marketing Strategy →

Understanding How a Blog’s Maturity Level Impacts Content Strategy

Content Management

Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy →

How to Know Which Marketing and Sales Strategy is Best

Sales Strategy

Steven Imke — October 1, 2019 Follow @SteveImke The primary concept to understand when trying to find the best marketing and sales strategy is that a small business has three basic strategies to drive revenue. They can be sales-led, market-led, or product-led. However, before we dive in, I once saw a great definition of sales … Continue reading How to Know Which Marketing and Sales Strategy is Best →

Principles of Process: How to Balance Intuition and Logic in Your Business Strategy

Business Strategy

Jeanne Hardy — September 27, 2019 Follow @creativebizinc rawpixel / Pixabay Many entrepreneurs, particularly those in creative industries, often build their careers and businesses on a strong sense of intuition. Intuition, also described as a gut feeling or a sixth sense, is a powerful way that our minds process information and reach conclusions subconsciously without … Continue reading Principles of Process: How to Balance Intuition and Logic in Your Business Strategy →