How a Competitor Analysis Tool Can Elevate Your Marketing Strategy Deanna Ritchie Understanding what your competitors are doing is no longer optional; it’s essential. With a strong competitor analysis tool, brands can discover valuable insights to refine their strategy, strengthen market positioning, and boost ROI. By examining competitors’ digital footprints, businesses can find … Continue reading How a Competitor Analysis Tool Can Elevate Your Marketing Strategy
Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline. Sean Nowlin on December 10, 2025 Advertising Media Cost Inflation Accelerates This Year, Decelerates Next by Joe Mandese , October 20, 2025 Global media costs have risen half a point to an … Continue reading How to use CTV to strengthen your ABM strategy
Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have. Natalie Jackson on November 25, 2025 I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering … Continue reading Stop blasting and start connecting with better email strategy
Google To Advance Bidding Strategy In Ads by Laurie Sullivan , Staff Writer, November 17, 2025 Google will soon introduce “Journey Aware Bidding” in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads coach. The feature appears to use machine learning … Continue reading Google To Advance Bidding Strategy In Ads
Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search. Steve Liu on November 11, 2025 A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing … Continue reading Reddit’s rise shows every brand needs a forum for its GenAI search strategy
Tired of ‘fixing the chatbot?’ Let’s build an AI system that thinks with you and turns your team’s knowledge into measurable ROI. Mark Ogne on November 10, 2025 Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done … Continue reading Why your AI strategy isn’t delivering ROI and how to fix it
November 06, 2025 How company culture drives AI strategy success
In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. Scott Hornstein on October 16, 2025 Technology can earn confidence, but only people earn trust. Performance might win the first deal — relationships win the next ten. In a remote-first world, B2B … Continue reading Why your B2B strategy should start with a story that builds trust
October 19, 2025 Strategy, decoded: what It really is (and how to master it) “You need to think more strategically; you need to be more strategic!” It’s one of the most common, but least helpful, pieces of feedback professionals receive. It sounds smart, it sounds wise, it also sounds important. But ask people what it … Continue reading Strategy, decoded: what It really is (and how to master it)
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
