October 19, 2025 Strategy, decoded: what It really is (and how to master it) “You need to think more strategically; you need to be more strategic!” It’s one of the most common, but least helpful, pieces of feedback professionals receive. It sounds smart, it sounds wise, it also sounds important. But ask people what it … Continue reading Strategy, decoded: what It really is (and how to master it)
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. Lisa Shaw on October 10, 2025 at 9:10 am | Reading time: 7 minutes In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more … Continue reading Why it’s time to rethink your B2B thought leadership strategy — especially around events
How to Adjust Your Existing SEO Strategy to Work with AI Search Engines Wisam Abdulaziz Oct 6, 2025 Introduction AI search engines like Google’s AI Mode (Powered by Gemini), ChatGPT, and Perplexity are transforming how people discover information. They blend traditional search results with AI-generated summaries, citations, and contextual answers, meaning that what used to … Continue reading How to Adjust Your Existing SEO Strategy to Work with AI Search Engines
September 29, 2025 Exclusive: REI’s CEO shares the retailing co-op’s growth strategy Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading Exclusive: REI’s CEO shares the retailing co-op’s growth strategy
Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy. Ali Schwanke on September 2, 2025 MOps professionals are the backbone of modern marketing. But somewhere between the constant pings, last-minute quick asks and dashboard emergencies, it’s far too easy to slide into a role … Continue reading 5 ways MOps can stop order-taking and start driving strategy
August 26, 2025 Connection is a strategy, not a sentiment BY Jean Accius and Alexander Cole In a post-pandemic world defined by speed, digital overload, and constant disruption, a quiet crisis is threatening the foundation of our workforce: loneliness. Once dismissed as a personal issue, social disconnection is now a public health emergency and an escalating business … Continue reading Connection is a strategy, not a sentiment
August 24, 2025 This underused strategy can help with well-being BY Tracy Brower You’ve heard plenty of solutions for stress. From meditation and nature walks to cold therapy and yoga, the list is long. But a less well-known strategy can deliver some powerful results: storytelling. In fact, there is evidence that storytelling is good for your … Continue reading This underused strategy can help with well-being
Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. Kath Pay on July 31, 2025 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business … Continue reading ‘They did it, so we should too’ isn’t an email strategy
It’s time to replace familiar, untested, “how we’ve always done it” methods with ones that are tested and proven. Mark Stouse on July 10, 2025 (This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs, I said: “The market for anything that makes people feel good about their assumptions … Continue reading Why assumption-based GTM strategy is facing a powerful reckoning
