August 26, 2025 Connection is a strategy, not a sentiment BY Jean Accius and Alexander Cole In a post-pandemic world defined by speed, digital overload, and constant disruption, a quiet crisis is threatening the foundation of our workforce: loneliness. Once dismissed as a personal issue, social disconnection is now a public health emergency and an escalating business … Continue reading Connection is a strategy, not a sentiment
August 24, 2025 This underused strategy can help with well-being BY Tracy Brower You’ve heard plenty of solutions for stress. From meditation and nature walks to cold therapy and yoga, the list is long. But a less well-known strategy can deliver some powerful results: storytelling. In fact, there is evidence that storytelling is good for your … Continue reading This underused strategy can help with well-being
Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. Kath Pay on July 31, 2025 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business … Continue reading ‘They did it, so we should too’ isn’t an email strategy
It’s time to replace familiar, untested, “how we’ve always done it” methods with ones that are tested and proven. Mark Stouse on July 10, 2025 (This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs, I said: “The market for anything that makes people feel good about their assumptions … Continue reading Why assumption-based GTM strategy is facing a powerful reckoning
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice. Jaimon Hancock on June 27, 2025 There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated … Continue reading Marketing can’t own the results without a say in the strategy
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success. Allen Martinez on June 23, 2025 Most companies aren’t failing at AI because of bad tools. They’re failing because every team is pulling in a different direction. Without a clear strategy, even the best technology creates … Continue reading Your AI strategy is stuck in the past — here’s how to fix it
June 10, 2025 Enterprise strategy isn’t broken, execution is BY Daniel Lereya As the pace and complexity of business accelerate, enterprise leaders are under pressure to deliver more, faster: more growth, innovation, and resilience. And yet, despite bold visions and thoughtful strategies, many organizations still struggle to execute effectively. It’s not because leaders fail to plan; … Continue reading Enterprise strategy isn’t broken, execution is
What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results. Frans Riemersma on June 4, 2025 “Stack follows strategy” is a well-known mantra. But how do you actually do it? Many teams claim it’s the right approach, but few can describe what the approach looks like in … Continue reading 3 steps to align your stack with strategy
See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. Caroline Hodson on May 30, 2025 Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of … Continue reading Turn disconnected insights into action with a lifecycle-driven strategy
Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. Brianna Miller on April 22, 2025 Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. The recent panel discussion “ABM is Shifting. Is Your Strategy Keeping … Continue reading Is your ABM strategy keeping up with the times?
