Lawrence Anderson December 2, 2014 What do gamification and storytelling have in common? Well, they’re both trending new ways to reshape your current lead generation setup. Whether it’s the blog says gamification is shaping up modern marketing or the content marketer explaining the value of storytelling, there’s no questioning the popularity of these two … Continue reading Create A Quest Out With Your Lead Generation Strategy
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s … Continue reading With Mobile Playing a Larger Role, Email Remains to Core to Groupon’s Marketing Strategy
Harmony Major November 30, 2014 Web site designers “can” be expensive, yes… but you have more control over costs than you think. Seriously. Are YOU paying your web site designers too much? The #1 reason the vast majority of small business owners are paying more than necessary for web site design is… Lack of … Continue reading Web Site Designers Are Expensive! A Simple Savings Strategy for Small Business Owners
Liz O’Neill November 27, 2014 The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail … Continue reading 3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy
eidi Schmidt November 26, 2014 Facebook is ever changing. Between new offerings like Facebook at Work – which is in the works and set to launch in January – and the constant updates to the Facebook timeline and profiles, it can be hard to keep up with all the changes. As you evaluate your Facebook … Continue reading Four Things To Know For Your Facebook Ads Strategy
Dave Hubbard November 22, 2014 To avoid another missed quarter, your strategy as CSO/ VP Sales has always been to ramp up field sales activity. Aggressive pipeline reviews, increased focus on deals that may close this quarter, temporary SWAT teams to help win big deals, yada, yada, yada. These tactics used to work 5 or 10 … Continue reading VP Sales Strategy To Avoid Another Missed Quarter
Lee Anne Wimberly November 22, 2014 The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point. … Continue reading 3 Key Elements To An Effective Demand Generation Strategy Kick-Off
Lee Traupel November 19, 201 “Everybody’s crying mercy, but no one knows the meaning of the word.” In today’s frothy, “get it while you can” world many marketers are not serving small businesses in any meaningful way. Today’s social drenched markets are not easy to navigate, especially for under $ 10M brands with minimal … Continue reading Why Customers Represent Your Best Video Marketing Strategy
by Joe Shlabotnik November 17th, 2014 Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn’t look to be changing any time soon. But within a content plan, the players seem to be shifting all of the time. Which is why marketers need to keep up … Continue reading Keep Your Digital Marketing Strategy Current With These Upward Trends
By David Alves November 17, 2014 Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in … Continue reading 8 things you need to think about for your 2015 digital marketing strategy
