By Jasmine Henry, Published November 14, 2014 There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a … Continue reading What’s Missing In Your Content Strategy? 10 Things!
By Katrina Pfannkuch, Published November 14, 2014 One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures … Continue reading 10 Stats That Will Impact Your 2015 Content Strategy
By Mark Schaefer, Published November 12, 2014 It’s that time of year when many people are solidifying their annual plans for the upcoming year. Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In the fast-moving world of today, that might seem … Continue reading It May Be Time To Drop Your Annual Marketing Strategy
By Russel Cooke, Published November 3, 2014 GoPro video cameras are best known as the staple gear for anyone that likes to jump off stuff, or for cyclists to wave in the face of angry bus drivers. And as guest writer Russel Cooke explains, this propensity for hyper-engaging user-generated content that puts you in the … Continue reading Go Big Or GoPro: How The GoPro Marketing Strategy Defines Content Marketing
By Warren Knight, Published October 29, 2014 Google loves change and loves me, probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and more specifically, a new iteration in the form of Panda “4.1”. With this new update, it has been reported by BrightEdge that brands saw an astounding 90% … Continue reading Google’s “Panda 4.1″ Update will Change Your Content Marketing Strategy
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
By Clive Keyte, Published October 27, 2014 How can you be certain your strategy has worked? Why don’t you ask your clients? This may seem fairly obvious but actually we find that it’s one of the last things we do. Many of us spend a lot of time looking at just how well we perform … Continue reading Testing Your Strategy – Ask Your Customers!
By Sean Oliver, Published October 26, 2014 You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment. The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email. There is magic … Continue reading Q&A: Tips for Planning Your Cross-Device Marketing Strategy
By Vanessa DiMauro, Published October 26, 2014 Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) … Continue reading Why Listening Communities Belong in Your Marketing Strategy
By Amanda Pensack, Published October 17, 2014 Marketing. It’s such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major industry game players today, such as Coke, Google and Apple, would be executing strategy and similar tactics to … Continue reading 3 Ways to Craft an Effective Marketing Strategy for Your Business
