Business.comJanuary 6, 2015 After months of in-depth research, you’ve finally established the core need of your target customers. You’ve studied different purchasing trends, competitor offerings and the market responses to them. You’re certain that your product is precisely what your customers are looking for. To ensure success, you’ve allocated a significant marketing budget, and plan … Continue reading Reputation Management: The Missing Ingredient in Your Marketing Strategy
Gerry Moran December 28, 2014 Would you agree to go out on a date with someone who you did not know and called you out of the blue? Of course not! You’d expect a little flirting and romancing first, right? And, you’d want to have an idea who’s asking you out too. Well, B2B decision … Continue reading Social Selling Strategy: Romance Your Customers Before Asking Them For A Date
Dave Brock December 26, 2014 I had a fascinating conversation with Gerald Vanderpuye today. He shared what many of us would think as the Nightmare To End All Nightmares. He was working a huge deal, it was important to the company’s ability to make their numbers for the quarter. Deals like that get a … Continue reading What If You Shared Your Deal Strategy With Your Customer?
Adam Fridman December 26, 2014 Many companies embrace the changing over of the New Year as an opportunity to reflect on their achievements, highlight their weaknesses, and plan for the next 365 days. Digital marketing trends are no different and require a heavy dose of tracking, monitoring, and insightful analyzing. Here’s a look at … Continue reading How Can 2014 Digital Marketing Trends Inform Your 2015 Marketing Strategy?
Caitlin King December 24, 2014 With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a week, through Christmas Day, to make sure those presents find their way … Continue reading Making Your List? Check Your Gift Card Strategy Twice.
Lucy Holloway December 23, 2014 Don’t worry we’re not wishing 2014 to be over and done with, we are just prepared. And contact centres should be too, as customer relationship management is more important than ever to deliver the best customer experience possible. What used to be the call centre is now the contact … Continue reading New Year, New Contact Centre Strategy
Dave Hubbard December 22, 2014 Most companies fall short of their revenue potential, not because of bad revenue strategies, but because of a failure to successfully implement good ones. High growth companies demonstrate better “alignment” than most companies. However, simply locking your VP Marketing and VP Sales in a conference room until they figure … Continue reading Strategy Tune-up Drives Accelerated Revenue Growth
Sherry Gray December 17, 2014 There’s no tried and true recipe for email marketing, and things can change pretty rapidly, but you can’t go wrong by mixing up some old favorites and adding a little trendy flair of your own. Marketing is much like mixing cocktails. Your concoction may include the same basic ingredients, … Continue reading What 4 Popular Cocktails Can Teach You About Email Marketing Strategy
Greg Maher December 14, 2014 Tradition definition: ‘A way of thinking, behaving, or doing something that has been used by people in a particular group, family, society etc. for a long time.’ In many societies tradition as an expression of identity and a way of passing down beliefs to next generation. Traditions can be … Continue reading Breaking Tradition! Using Crowdsourcing As Part Of Your Social Media Marketing Strategy
Rachel Parker December 4, 2014 “… the, uh, the 2015 Content Marketing Strategy? Uh, yes sir … I have it around here somewhere … will send it over as soon as it turns up …” [STARES BLANKLY INTO SPACE AS PANIC SLOWLY CREEPS IN] Sound familiar? Sure, in a perfect world, we would have … Continue reading Your 2015 Strategy: The First Step
