Tag Archives: Strategies

TrueView audience engagement: Paid strategies to find fans and reduce waste

Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste →

7 Game-Changing Facebook Ad Strategies for E-commerce

Facebook Advertisement

Martin Ochwat — June 12, 2019 Follow @https://twitter.com/mpochwat — June 12, 2019 Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. The good news … Continue reading 7 Game-Changing Facebook Ad Strategies for E-commerce →

Effective Lead Generation Strategies to Boost Your Reach

Leads Generation

Megan Mosley — May 29, 2019 Follow @ReferralRock — May 29, 2019 Whether you are running a business out of your home or are leading a massive organization, your main goal will always be to get more customers. Getting more customers does not have to be tricky, but there are certain steps that you need … Continue reading Effective Lead Generation Strategies to Boost Your Reach →

11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions

Marketing Attribution

Nicole Blanckenberg — May 21, 2019 Follow @https://twitter.com/NicoleBlancken — May 21, 2019 Getting clever with your RLSA strategies can have a significant effect on boosting your conversions. As we learned in our five ways to increase eCommerce traffic post, Google remarketing campaigns are a must for any eCommerce store. And your remarketing lists for search … Continue reading 11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions →

Top 7 PPC Strategies for 2019

PPC Strategies

Larry Kim — May 12, 2019 Follow @larrykim — May 12, 2019 Looking for PPC tips and tricks to take your paid campaigns to the next level? I’m going to share my unicorn secrets for improving paid campaigns, and you can use them for Facebook ads, search ads, native ads, and more. All these hacks … Continue reading Top 7 PPC Strategies for 2019 →

Fundamental SEO Strategies for B2B Organizations

B2B SEO

Christa Tuttle — May 6, 2019 — May 6, 2019 DiggityMarketing / Pixabay The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a … Continue reading Fundamental SEO Strategies for B2B Organizations →

Visual Search: Strategies to Make it Work For Your Business [Infographic]

Voice Search

Jomer Gregorio — April 17, 2019 Follow @JomerGregorio — April 17, 2019 Optimizing visual contents to make them search-worthy has been a long fought challenge in the digital marketing industry, but a challenge worth tackling, to say the least. In today’s world where visual contents triumph both in the offline and online world, it is … Continue reading Visual Search: Strategies to Make it Work For Your Business [Infographic] →

Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan

SEO Link Building

Julia Tiedt — April 10, 2019 — April 10, 2019 OvidiuTepes / Pixabay You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building … Continue reading Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan →